The Future
In its continuing series of webinars dealing with COVID19, Informa holds another session this Wednesday about how brands need to prepare themselves once the pandemic comes to a close, as well as deal with declining customer demand and recovery of their supply chain.
Issues and answers to be addressed are mitigating store inventory since raw materials and inventory are going nowhere, new demands the supply chain will support, and discovering what the new work paradigm is.
Overall, executives and brand owners are facing business challenges from the collapse of customer demand due to significant regulatory modifications, COVID19 stopping every business imaginable from functioning, and only essential work still in motion, plus the comfort market as the only need in fashion right now.