On The Other Side
Fashion Mingle held their Friday webinar today having Fashinnovation’s Jordana Guimaraes to address the “Future Of Fashion and Social Impact before, during, and after COVID19”, how all of us in the fashion industry need to move forward.
Jordana’s key takeaway is fashion is about coming together to show love with consumers, designers, and other brands, which still need to realize that fashion under and after COVID19 is not going through a new normal, but the next normal in fashion because fashion is always changing, adapting to the climate of the world, people need to perceive thriving under COVID19, not perceiving that fashion as we know it is over.
Jordana also stresses that brands must find a way to be sustainable where it works for them, and do it where your customer base will buy it, and take criticism in stride about your plan for sustainability.
Jordana also plans to have a virtual 3D show in June, where it’s entertaining, and shows off love and beautiful collections in ways never seen before, it’s also stressed that one’s celebrity features must not be in like manner unless given permission.
As a follow up to the 2 day Fashinnovation worldwide webinar on COVID19 back in April, Jordana plans on doing another worldwide webinar on June 5 and June 8 on Sustainable Development Goals.