Beyond Quarantine
Fashion Frameworks held another webinar today on how fashion is affected in COVID19, this edition is “Rethinking Assortment and Retail Strategies in our New Reality”, what COVID19, quarantine, and the essential world has done to style in men’s and women’s fashion.
For the moment, brands are adjusting their items to include necessity features into their accessories and clothing to fit essential items like face masks, hand sanitizer, and so on while we social distance and stay safe when we go out, and when we finally go back to work outside our home.
In terms of style, men and women want to dress up again, so woman want pops of color, should pads, and glove features in styles resembling decades of the eighties and nineties in blazers, blouses, and statement dresses.
Athleisure will definitely be influenced by comforts women are now wearing, there will be more silhouette, and focus on from bed to street idea with sweaters and pants, something you can stay comfortable in as you go back and forth between going to the office partly, and working at home for the most part.
With men, there’s big forecasting on men wanting to dress up out in public once again when lockdowns are over, nineties grunge will play a big part in men’s tops and bottoms, telling their millennial generation, as well as younger, and older generations they want to be role models finally, and get out of the comfort zone they’re known for during COVID19, and pre-COVID19 especially, dressing up to get a job in a climate with 36 million people unemployed.
Also reiterated from previous webinars are the digital pivot with brands and retail, as COVID19, and safety measures have catapulted fashion into a paradigm shift the industry has been seeing for almost a decade thanks to social media, 2008 recession, and COVID19 as the straw that broke the camels back, conscionable and sustainability practiced by consumers.
Social distancing will definitely be implemented when trade shows and runway shows start up once again, as fashion seasons convert to an as needed basis in fall and winter instead of the usual preseason fanfare we’ve been use to seeing.