Building Buyers
Curve New York today began their series of June webinars continuing to provide advice to brands and retailers while we’ve pivoted to virtual, as well as take note that the COVID19 pandemic is still going on, today’s it’s Ali Cudby from Your Iconic Brand, who’s all about “Keeping Your Customers: Three Simple Steps to Unlock Long Term Loyalty”.
There are 3 of loyalty in the consumer, The Lazy Loyal, The Limited Loyal, and The Lucrative Loyal, all 3 L’s of loyal bring their own value and sales to a business, and it’s important to recognize who surely will bring you business on a regular basis.
The Lazy Loyal are the ones who buy out of pure convenience, if you’re in their current purview, then you’ll see constant business from them, but if something simple like a change in another entrance of the building for your job transforms in your life, then nothing done by buyer or seller can stop that lazy loyal from a sale that’s now gone.
The Limited Loyal is one who doesn’t spend that much on your brand every time they shop, but continues to shop your brand on a regular basis, which are the types of loyal customer you want to keep around because they can turn into a more serious loyal, just as long as opportunities come natural on both buyer and seller, you can have many limited loyal customers turn into the perfect loyal you want for your business to succeed.
And don’t forget the Lucrative Loyal, they’re the ones that not only buy big every time they shop, but support your brand, and brand experience all the way, they remember the great customer service experiences you give to them, and remember very well how you make them feel, but these lucrative loyal ones can too be one-dimensional, only making a big one time purchase, and never coming back again.
Overall, the best strategy whether it’s physical or virtual is building the customer base you already have, turning into new customers because you treated who you have in front of you with the best service possible.