Right Outta Central Casting
If you haven’t heard the big news last week before New York Fashion Week, then here it is, Informa Markets Fashion is now MMGNET, the new parent company of Coterie and Magic fashion trade shows. This Tuesday will not only be the fall and winter 2024-2025 edition, but also the first edition under MMGNET, who’s positioning both trade shows including Project and Sourcing At Magic as the center of their curated fashion focus, committed to delivering a trade show experience also expanding outside the physical space all-year-round. Here’s an official look at what to expect with the first Coterie New York and Magic New York by MMGNET.
COTERIE
COTERIE New York, the bi-annual wholesale fashion event bringing together the best contemporary and advanced contemporary women’s apparel, footwear, beauty and accessories and a global audience of retailers, stylists and fashion experts to preview next season’s styles returns to the Jacob Javits Convention Center February 20-22, 2024.
COTERIE New York will highlight the transformative power of technology and sustainability throughout the show. This season the Verified Sustainable program returns with Brodie Cashmere, Haris Cotton, Y-Y and 1 People. In addition, COTERIE has partnered with sustainability advocate Marina Testino and fashion stylist Barbara Velez to craft purposeful installations that showcase sustainable trends and explore future innovations in sustainability through an immersive activation brought to life by Arcadia Earth.
This season, MMGNET will present on-site programming dissecting the results from the MMGNET 2024 Fashion Consumer Report which explores the intricacies of consumer purchasing habits.
New to the show floor is Après Ski, a dedicated neighborhood presenting cold weather capsules and functional outerwear made for winter and ski holidays with Halfdays, Moose Knuckles, Canadian Classics and OOF Wear among the brand lineup. COTERIE’s exhibiting premium denim brands include Le Jean, Lee and Seventy + mochi. Jolie, Vacation and Ded Cool will be featured alongside others in COTERIE’s beauty showcase.
Well known for a robust international offering, COTERIE will continue to foster that growth with Italian brands Montereggi Point, Alienina and Giovanni Cavagna in attendance alongside Greedilous and Maison Nica from Korea and Turkish brands Occleus and Acaria Studio.
MAGIC
MAGIC New York returns to the Jacob Javits Convention Center February 20 – 22 to highlight must-have collections in women’s trend, young contemporary, modern sportswear, footwear and accessories for fall/winter 2024.
Over 340 brands will be in attendance, 25% of which are new to show, including Katy Perry Footwear, Clara Sunwoo and Ellie Vail Jewelry. MAGIC New York is proud to have a strong international presence with Divineity, Canadian brand Mitchie’s Matchings and Italy-based Victoria Footwear among the brand lineup along with several women-owned lines, including BC Handbags, Jade by Jane, Meli Blanco and more.
MAGIC will be celebrating its 90th anniversary this year, MAGIC New York will host fun community moments and proprietary research, including happy hours and DIY bracelet-making. MMGNET will present on-site programming dissecting the results from the MMGNET 2024 Fashion Consumer Report which explores the intricacies of consumer purchasing habits.
“Our brand lineup is testament to the power of MAGIC,” notes Jordan Rudow, Vice President, MAGIC. “We’re particularly proud of the percentage of new to show and international brands, affirming our growing reach.”