Photo Credit: Daniel Quintanilla
FRUIT IS THE MESSAGE
Sustainability has now become the hottest commodity in fashion, if not the most controversial for all its time, energy, and money needed to achieve it. Fast fashion once considered the norm in the industry now has come under fire for its wastefulness and eyesore on the environment. Some consider sustainability a scary and laborious task, others have found simple ways to use sustainability to their advantage. Enter Wholehearted Footwear at FSNYE, and the use of pineapple, 2 becomes 1 when you use pineapple skin to create shoes that send a powerful message.
Silver sparkly hearts are the unofficial logo and slogan on all of Wholehearted Shoes made up of pineapple skin. In these fun canvas sneakers in your choice of black and white, you get to see the rigid and refined finish of pineapple skin shine from a mile away. Plus, take note of the powerful words like PEACE and WORTHY on the back of each shoe. At play here are the wonders of sustainability found in the fruits of nature combined with a simple fun sneaker that’s easy on the feet with words to live by.
And now a public service announcement by DANIEL PLUS LAUREN. As you know, Wholehearted Footwear is made with pineapple skin. Please do not be inclined to eat the texture of the shoe in any way shape or form. It’s not edible, but these canvas sneakers are indeed fun to wear. Any form of chewing on the skin or swallowing will lead to a trip to the emergency room. Wear it for the fashion.