DRIVEN BEAUTY
Olivia Rodrigo and Lancôme were at it again today the day after Sunday’s big snowstorm burying New York City with the Lancôme “Idole Curl Goddess Mascara”. Olivia in such fiery, 2-wheel fashion showed off a voluptuous eyelash option that uplifts the sexy part of your eyes without waiting. Curl Goddess Mascara delivers 1.5x curl boost and +800% lash volume. Inspired by hair styling technology, the fast-setting formula rapidly locks and sets the curl at the root, no weigh down.
This curl holds up! Boosted by ultra volumizing low density setting polymers, this formula provides long-lasting curl and volume. This volumizing and curling mascara lasts for up to 30-hour wear. Suitable for sensitive eyes and contact lens wearers. The twisted 40° mascara brush wraps and loads lashes root to tip. The brush easily catches even the shortest lashes. The micro reservoirs help to load on the volume, while the curved shape curls and sets the lashes in place.
Olivia Rodrigo has proven to have a beautiful relationship with Lancôme as their youngest and most-prominent spokeswoman. At DPL’s eye, Olivia’s fame and beauty has given Lancôme the opportunity to tap into a new, modern, and innovative audience. Not all parts of GEN Z are conservative with their funds or their frills, Olivia’s fans and adopted Lancôme as their own. Therefore, Lancôme benefits with having the next generation of high-end beauty.