FEELING FUTURE FALL
These days, the young market could use a little extra tender, loving, and care as it’s compared by precious generations how good it was. GEN Z is starting to find its footing in the whirlwind of style that suits them without argument or compromise. The challenge with any brand showing at MAGIC is figuring out what direction GEN Z goes in. Pretty Garage today feels it has a controlled dominance on the young market.
Based out of Los Angeles, and created in 2019, Pretty Garbage adds an extra touch of feminine feel when designing pieces like a tie-dye sweater or lime-green tank dress. DANIEL PLUS LAUREN loves how Pretty Garbage plays with red and white stripes on their tops as well as same color team for checkers on shorts. Tank tops and short sleeve white tops pay homage to boy elements along with girl love for embroider. Jean shorts also add to the ultra-feminine young vibe that GEN Z branches their fashion out to with permission to show off.
“Pretty Garbage” positions itself as a young contemporary brand for polka-dots, certain fishes, and seashells for its FW26/27 collection. Mainly, “Pretty Garbage” looks to stripes and nautical theme for its warm sweaters and bold colors that create a look that glides well for the west coast. Cardigans and sweaters are the primary driver behind FW 26/27 as the weather turns cold, with very little chance of survival in this cold. Pretty Garbage with its LA origins adds much-needed warmth to Winter where it’s possible to avoid snow.