Beauty Extends Far Beyond The West
New York’s SoHo district tonight had a lot hopping besides the foot traffic on a Friday night, it was The Selects here who created a temporary pop-up store that sells the fastest growing industry in fashion and beauty that is the Korean market, a phenomenon like no other in recent memory.
It is specifically that Korean fashion and beauty are booming, and has gained some serious international traction in the past few years, with Korean designers leaping into the global stage due to the increasing global demand for newness.
Korean houses handpicked for the gravy train are Bmuet(te), Beyond Closet, The Centaur, Heohwan Situation, Hidden Market Forest, KYE, LIE, Nohant, SWBD, and Wndwekammer, who not only graced the runways of New York Fashion Week, but have shown the most promising talent evolving in the fashion industry.
Tonight’s pop-up store preview showcased incredible top and bottom pieces which one can immediately fall in love with, as well as buy in this pop-up store party, Korean beauty doesn’t slack off and let the fashion part pick up the pieces as one will find a wide selection of make-up and hair beauty that not only enhances beauty, but innovates like with Meg which improves one’s hair and face.
The fashion and beauty shopping spree direct from the Korean shores apparently doesn’t stop at this Pop-Up party, it goes from tonight until November 14th, with Sunday to Thursday hours from 12 p.m. to 7 p.m., and Friday and Saturday hours from 11 a.m. to 7 p.m., right over here at The Selects on 62 Greene Street in the heart of SoHo here in lower Manhattan.