Alhambra Lifestyle to collaborate with Showfields

Courtesy: Alhambra Lifestyle

Beauty Enhanced By Morocco

Alhambra Lifestyle announces new collaboration with Showfields “the most interesting store in the world”: a four-story brick-and-mortar retail space dedicated to bringing new, exciting and forever evolving brands and experiences to consumers.

Alhambra Lifestyle, the modern Moraccan lifestyle brand, is partnering with Showfields to bring it’s coveted retail curation to Showfields’ 11 Bond Street location on Wednesday, December 11.

This is the first-time Alhambra is working with a retailer in this capacity. The pop-up will feature a mix of wellness-focused products curated by founder and CEO of Alhambra Lifestyle, Myriam Spiral, and spanning across apparel, beauty and home.

Products include Alhambra Lifestyle’s own line of organic, authentic luxury skincare, wellness, apparel and fragrances. The launch presentation aims to share Alhambra’s holistic approach to wellness into a tangible Moraccan experience with products rooted in one of three categories: what people put ON the body, what people put IN the body, and how people CARE for the body.

We are dedicated to enhancing the entire life experience ranging from wellness to high-end sales of traditionally, handcrafted health items for the body, mind and spirit. “This venture starts a new chapter in the history of our brand, devoted to the luxury of Moroccan lifestyle”, announces Myriam Spiral.

Beautifully displayed, making the guests feel like they are in an oriental palace, the Home collection will strike the New Yorkers with bespoke hand woven carpets, pouffes, all unique pieces produced by small artisans in Morocco.

The store will sell naturally scented candles and beautiful boxes in leather and wood.

The Space will also feature handmade and unique caftans for the Fashion side of Alhambra’s offer.

Alhambra Lifestyle wants to provide its clients with the luxury of beautiful historic fabrics of Morocco, mixed with the modern designs of the 21 century”.

The Beauty line will be on display as well, with a full range of organic and sustainable products made only with a fresh ingredients Harvest in 2019 : Prickly Pear Elixir, Argan Oil, Eucalyptus Black Soap, Henna, Rose Water, Orange Blossom Water, Rhassoul, Soap or Exfoliating Mitt.

The Alhambra Wellness products and origins are based on traditional Moroccan cultural values: internal and external balance combined with physical and spiritual wellness. The beauty products are 100% natural, and vitamin-enriched, well-known for the remarkable rejuvenating and health-producing effects on skin, body and hair modeled after the celebrated beauty and glowing skin of Moroccan women and men, socially responsible and environmentally friendly.

All these products aim to “bring the centuries-old history of wellness in Morocco to the modern world,” says Myriam Spiral, “the traditional beauty rituals of men and women can be shared and used by all of us, and the luxury quality of our products make them even more essential to get perfect skin, body and hair. What is an authentic family tradition in our culture is now brought to everyone”.

The collaboration with Showfields opens a new chapter in Alhambra Lifestyle’s fast-paced history and will allow New-Yorkers to discover the luxury brand with special demonstrations, in a wonderful setting.

Alhambra Lifestyle is a luxury Lifestyle brand launched in 2018 in New-York. Rooted in tradition, its products, declined in 4 different collections: Beauty, Gourmet, Home and Fashion, aim to bring the enticing and refined culture of the Orient and the Middle East to the American home.

Alhambra Lifestyle products are dedicated to enhancing the entire life experience ranging from wellness and health to high-end, traditionally handcrafted items for the home, and unique, handmade apparel and accessories.

Myriam Spiral, founder and CEO of Alhambra Lifestyle, is a mother of 4 and entrepreneur, with experience in Europe and the United States. She brings her authentic family story and shares the beauty and peaceful happiness of her native Morocco for the whole world to enjoy.

She works with designers and chefs to develop a unique offer of handcrafted goods and services, using exclusively highest quality and sustainable products.

She has built a network of artisan workers and collaborates directly with cooperative factories in Morocco to achieve her goal of bringing the luxury of millennial traditions into the modern home.

Myriam Spiral focuses on working with women of her native country in order to allow them to improve their lives. This way, the company aims to help develop and perpetuate the historical craftmanship characterizing the region, with products known, crafted and transmitted since the tales of the Arabian Nights… Alhambra Lifestyle is committed to building a sustainable model, both eco-friendly and socially responsible. In order to reduce waste, we will only provide recycled containers without boxes, making the choice to avoid over-packaging.

Daniel Quintanilla