This week in NYC the Billboard Hip Hop Artist of the Year award goes to the one and only…King Vamp…Playboi Carti.
- Carti hit #1 on the billboard for Carnival from Vultures album by Kanye West and Ty Dolla Sign.
- Carti also had the song Type Shit from Future and Metro Boomin’s album “We Don’t Trust You” peak at #2 on the billboard charts.
At a Ken Carson’s concert (Ken is signed to Opium, playboi carti’s label if you didn’t already know) when they were getting the crowd amped up and ready for Ken they played Type Shit, and as soon as the beat dropped and the song started playing, the whole crowd took notice and went “Ooooh”.
Carti has this theme where whatever song he is on in the album is the biggest hit song and the biggest concert/Mosh Pit song;
This has happened with his latest songs Carnival, Type Shit, and Fein from Travis Scott’s album Utopia.


Even NBA teams are hype for his next album with both the Orlando Magic and Atlanta Hawks posting Carti with the caption “Drop The Album.”
Even the brand Timberland is hype posting Album Ready.

But wait..why is Carti such a big deal?
In the realm of modern hip-hop, no other artists have managed to create as much buzz and anticipation as Playboi Carti. With his unique blend of sound, style, and persona, Carti has become a cultural icon whose influence extends far beyond the music charts. But what is it about Playboi Carti that has sparked such fervent excitement among fans and critics alike? Let’s look at the facts.
Sound & Style
One of the primary reasons for Playboi Carti’s hype is his distinctive sound. Emerging from the SoundCloud rap scene, Carti quickly set himself apart with a style that eschews traditional rap structures in favor of something more experimental.
Carti’s music sounds so different from everyone else, yet it has such a strong VIBE that resonates with everyone.
Aesthetic and Fashion
Beyond the music itself, Playboi Carti’s aesthetic is a crucial element of his appeal. His fashion sense, characterized by bold choices and a mix of high fashion and streetwear, has made him a style icon. Carti’s collaborations with brands like Nike, V Lone, Off White, Givenchy, and his appearance in fashion magazines have cemented his status as a tastemaker, influencing the fashion choices of a new generation.
Mystery
Playboi Carti’s enigmatic personality adds another layer to the hype. Known for his reclusive nature and sporadic public appearances, Carti has cultivated an aura of mystery that keeps fans and media constantly guessing. This deliberate ambiguity allows fans to project their own interpretations onto his work, creating a deeper connection to his music.
Moreover, Carti’s approach to social media is both calculated and casual, often sharing cryptic posts or teasing new projects without saying too much. This strategy keeps his audience engaged and perpetuates the buzz around his releases.
Concerts
Another big reason everyone loves Carti and that makes him all the rage is his rage-full concerts.
His Concerts are where he can fully embrace himself, embrace his fans, embrace his music in the most exhilarating, high energy, exciting, loving, fun, life-fulfilling way.
When Playboi Carti is performing at a concert, he’s fully in his element, purpose, and divinity, it’s as if he taps into a boundless reservoir of vitality & LOVE, making him feel most alive.
On stage, Carti’s presence is electrifying, and you can definitely feel the Michael Jackson effect he has.
The exhilaration of the crowd, the vibrant lights, the guitar, and the pulsing rhythms create a dynamic synergy that lifts him into a euphoric state of being. It’s during these high-octane performances that Carti truly immerses himself in the music, embracing the moment with an intensity that transforms the concert into a personal celebration of life and artistry.

If you ain’t convinced …
the hype surrounding Playboi Carti is R E A L and it’s from the culmination of his innovative sound, striking aesthetic, mysterious persona, strategic release methods, and just his overall special spirit and energy.
As he continues to push boundaries and redefine norms, it’s clear that Carti’s influence on hip-hop and popular culture will only grow stronger.
For fans and critics alike, Playboi Carti represents not just an artist but a phenomenon that encapsulates the spirit of contemporary music; Like he says, he is the music.
“I Am Music” – Playboi Carti
Here’s what’s to look forward to with Playboi Carti in the coming months…
- A New album titled “I AM MUSIC”, planned to release by the end of the year.
- A TWO day concert with Travis Scott in Las Vegas, November 16-17th.
- Rolling Loud Concert in Miami Fl December 15th. (Future and Travis Scott will also be headliners at this festival on the 13th, and the 14th.)
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