WRITTEN BY VICTORIA WEBER

In a world where the boundaries between music, fashion, and social media are increasingly blurred, Gen Z pop artists are leading the charge in reshaping mainstream culture. From the relatable heartbreak anthems of Olivia Rodrigo to the indie cool of Chappell Roan, this new wave of talent is changing not only the soundscape of pop music but also how we express ourselves, consume fashion, and navigate mental health. So why do artists like Olivia Rodrigo, Tate McRae, Addison Rae, Chappell Roan, and Girl on Couch matter? Here’s why they’re the cultural icons I didn’t know I needed.

1. The Sound of their Generation: Real, Raw, & Relatable

Pop music has always been a reflection of its time, but Gen Z artists are taking it a step further by making it more personal and introspective than ever. Olivia Rodrigo’s SOUR became a breakout album, resonating with millions of listeners by capturing the angst and vulnerability of heartbreak, self-doubt, and growing up. Tracks like “drivers license” aren’t just about love lost—they’re about identity, finding yourself in the mess, and acknowledging that it’s okay to not have everything figured out.

Tate McRae, similarly, channels the highs and lows of relationships with songs like “you broke me first” and “are we happy now?” But her music isn’t just about heartbreak—it’s also about personal growth, introspection, and the ups and downs of mental health. McRae’s candid vulnerability gives her audience permission to feel and to talk openly about their own emotions, their sexualities, and generally anything they feel like sharing about, something Gen Z is allll about.

Chappell Roan, an openly queer artist, is adding to the narrative by creating music that speaks to both personal struggle and liberation. Her haunting indie pop sound has made waves, especially for LGBTQ+ fans who feel seen and represented in her work. Roan is a reminder that pop doesn’t have to fit into a box; it can be experimental, raw, and unapologetically queer.

And then there’s Girl on Couch, (Megan Boni) the bathroom TikTok sensation that took the EDM scene by storm earlier this summer. With introspective lyrics and an influencer vibe, Girl on Couch brings a fresh sound that feels as if she’s sitting in your bathroom, sharing her deepest thoughts with you. Her laid-back, yet deeply relatable style makes her a unique addition to the Gen Z pop conversation, offering a new voice for anyone who’s felt like they haven’t found their man in finance yet.

2. The Social Media Shift: Personal Brands & Direct Connection

We’re living in the age of digital-first everything—and these Gen Z pop stars know exactly how to use social media to connect with fans. Olivia Rodrigo, Addison Rae, and Megan Boni (Girl on Couch) have built their careers on TikTok, which has become the most powerful music discovery platform. TikTok challenges, viral moments, and trend-driven marketing are now central to how music is consumed. For these artists, it’s not just about making songs that are catchy; it’s about creating moments that are viral and authentic.

Take Addison Rae, for example. Before she was a pop star, she was a TikTok influencer. Her transition to music didn’t just rely on her musical talent; it also tapped into her established online persona. As fans watch her evolve, they feel like they’re part of her journey. It’s an era where the line between celebrity and everyday person is increasingly thin—and social media makes it possible for fans to feel connected to their idols in a way that’s never been done before.

Chappell Roan, while less mainstream than some of her peers, has cultivated a deeply engaged and loyal following through platforms like Instagram and TikTok. Her openness about her identity and her bold, artistic aesthetic have set her apart. She’s made a name for herself as an artist who isn’t just about the music, but about the broader cultural conversation surrounding authenticity, sexuality, and self-expression.

3. Fashion as Self-Expression: A New Wave of Cool

Fashion and music have always been linked, but these Gen Z artists are taking that connection to new heights. They’re using their style as a form of self-expression and identity, and in the process, they’re defining a new era of cool. Olivia Rodrigo’s fashion embraces both nostalgia and innovation, merging Y2K aesthetics with modern sensibilities. Think oversized graphic tees, pleated skirts, and chunky boots that channel the grunge look of the late ’90s, but with a fresh, new spin. Rodrigo’s wardrobe isn’t just for the stage—it’s reflective of who she is and what she stands for.

Tate McRae, known for her minimalist style, blends streetwear with high fashion effortlessly. She’s often seen in oversized hoodies, sleek leather jackets, and sneakers, creating a look that feels both effortless and edgy. It’s the kind of style that’s built for the digital age—comfortable, yet elevated.

Addison Rae’s fashion is another perfect representation of her personality. Her looks are vibrant, playful, and fun—much like her TikTok persona. Her casual-chic style embraces athleisure, cropped tops, and sneakers, making it accessible for anyone wanting to emulate her style without breaking the bank. But don’t be fooled: Addison’s red carpet looks prove she can rock high fashion just as easily as she can pull off streetwear.

And then there’s Chappell Roan, who’s making waves in the fashion world with her bold, androgynous, avant-garde style. Her looks are a reflection of her queer identity—unapologetic and expressive. Roan is an example of how fashion can be both a political statement and a form of artistic expression, challenging norms and encouraging fans to dress how they feel, not how society expects them to.

4. Mental Health Conversations: Breaking the Stigma

Perhaps one of the most important ways these artists are influencing culture is through their open conversations about mental health. Gen Z has made it clear that mental health is a priority, and these pop stars are helping lead that charge. Olivia Rodrigo’s raw, emotional lyrics tackle themes like loneliness, insecurity, and anxiety, creating anthems for those going through the same struggles. Her music validates the mental health conversations Gen Z is having, making it easier for fans to share their own experiences.

Tate McRae’s songs are equally reflective of the mental health struggles many young people face today. Her tracks deal with themes of self-worth and emotional turmoil, giving her listeners permission to express their feelings. McRae’s willingness to address these difficult topics has made her a role model for those grappling with their mental well-being.

Chappell Roan, too, addresses themes of identity, trauma, and self-empowerment. Her candidness about her own struggles, especially as a queer artist in an often unaccepting world, provides comfort to fans who may be experiencing similar battles.

5. Why They Matter: A Generation’s Voice

These artists matter because they’re not just musicians—they’re cultural architects. They reflect a generation that’s less concerned with fitting into predefined boxes and more focused on self-expression, authenticity, and emotional honesty. They are leading the charge in changing what it means to be a pop star in 2024. They’re not only influencing the charts; they’re reshaping how we dress, how we engage with one another on social media, and how we talk about mental health.

For millennials and Gen Z, these artists are more than just icons—they’re mirrors to our own lives. Whether through music, fashion, or social media, they’re helping us feel seen, understood, and validated. As long as these artists continue to create and push boundaries, they’ll remain cultural forces that are impossible to ignore.

WRITTEN BY VICTORIA WEBER