If you’ve noticed a wave of soccer jerseys taking over the streets this fall, you’re not alone. Once relegated to stadium stands and Sunday leagues, “the kit” has fully crossed over into the style mainstream. From New York to London to Seoul, soccer shirts are being worn not just as fan gear, but as fashion – styled with cargos, layered under blazers, and spotted on influencers who don’t know a striker from a sweeper.

At the center of this surge is Chamberlin’s just-released version of “The Kit,”(below center) which dropped only days ago and has already become the brand’s best-seller. Sleek and architectural in its silhouette, Chamberlin’s jersey takes the visual language of sport and elevates it with a luxury-streetwear edge. “The soccer jersey has always carried an energy – it’s tribal, it’s symbolic, it’s instantly recognizable,” says Joe Millman, Creative Director of Chamberlin. “Our goal was to distill that feeling into something aspirational, but still effortlessly wearable every day.”

Other labels are joining the movement, each putting their own spin on the jersey. Fugazi’s take leans into retro minimalism with crisp lines and a sharp white finish. Aime Leon Dore’s version plays with nostalgia, reimagining the kit through its refined uptown lens. Stüssy, a pioneer in streetwear crossovers, delivers a jersey that feels sun-faded and California-cool, while KidSuper , in collaboration with Brazilian legend Ronaldinho, celebrates the artistry of the game with a vibrant, painterly approach.

“What makes Chamberlin’s version stand out in this crowded field is how they’ve managed to make the idea feel wholly new,” says Vivian Kelly, writer, author, & noted fashion history buff (@thefashionhistorian). “While many brands mine nostalgia, Chamberlin’s version in 100% organic cotton sweater knit feels modern and ‘now’, less like a reproduction of the past and more like a statement about where men’s fashion is going. I suspect we’ll be seeing ‘The Kit’ being worn everywhere for Fall, not just on the turf in play mode”.

And with soccer’s cultural influence only growing – from Messi in Miami to a global surge of football fandom ahead of the 2026 World Cup – expect the jersey to cement itself as the menswear MVP of the moment.

DANIEL QUINTANILLA