COME SUMMER PLEASE

Lauren Conrad just announced late today that Little Co. By Lauren Conrad at Kohl’s is commanding the first drop of Swim 2026 next week. There’s apparently fun cheerful colors going on this season as we turn a new leaf in the feel of design. A huge note to GEN Z, the next generation in demographics showing of their minimal, but modern approach. You can’t argue that this is a new age of not only letting go unnecessary items, but driving momentum on what’s here and now.

For most of GEN Z’s marketing existence who’s lived in uncertainty and COVID, there’s been a cry for simplicity. Taking fresh and sleek modernism and turning it into utter happiness that’s brighter on the other end as well as hopeful. LC Little Co. definitely represents this dramatic shift in excessiveness that’s depressing and overpowering. The kiddies (GEN Beta) of the children of GEN Z will naturally feel happiness all around in these new, retro, modern feel for swim trunks.

DANIEL QUINTANILLA