Photo Credits: Daniel Quintanilla
GIFTING NEXT-GEN
NY NOW, the world’s largest gift trade show, which happens every February and August at the Javits Center here in New York City, revealed today it has been acquired by Rockview Management Group. NY NOW’s new parent company is led by industry veterans who are Dorothy Belshaw, William Lacey, and Karen Olson. Rockview’s plans for NY NOW is to make a trade show experience that has you at the top of its mind. Beginning with this August show, NY NOW will be refreshed, rebuilt, more powerful, smart, and a relevant marketplace for today’s buyer.

NY NOW has influenced the New York gifting retail circuit for over 100 years with its inviting setting when you walk in the door. And since August 2022, it’s partnered with CURVE NEW YORK intimates trade show to hold its show exactly at the same time while one badge gets you into both shows.
When DANIEL PLUS LAUREN walks into NY NOW on August 2, it will be one that is focused, efficient, and expertly aligned with how you actually buy.
Here’s what’s changing:
- A compelling collection of in-demand brands
A sharp mix of established and emerging brands that customers are actively seeking in stores. - A productive market experience
A reimagined show floor designed to help you find what matters—faster. - Meaningful connections
An environment built to support real conversations and real buying decisions. - A renewed focus on buyer value
Everything we are building is centered on helping you source smarter and grow your business.
The New NY NOW is being built to deliver:
- Products that excite your customers
- Brands that drive sell-through
- A market experience that respects your time
DANIEL QUINTANILLA
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