The Premier Summer Gathering for Watch Lovers
Watch Week Aspen returns August 13–16, 2026, for its third edition. Following record-setting attendance and brand participation in 2025, the 2026 event will feature more activations and opportunities for collectors and enthusiasts to connect directly with leading watchmakers.
Over four days, the event will transform downtown Aspen into a walkable, citywide celebration of horology. Brand-hosted events and retail activations will begin Thursday afternoon and continue through Sunday, blending collectible timepieces with Aspen’s renowned hospitality, dining, and cultural landscape.
Founded by Oliver Smith Jeweler and presented in partnership with the Aspen Chamber Resort Association, Watch Week Aspen is a decentralized, multi-day experience in which participating brands and retail partners host their own curated previews, panels, and social gatherings. Attendees are encouraged to explore downtown Aspen while discovering new timepiece releases and engaging with brand executives, industry leaders, and fellow collectors.
Watch Week Aspen 2026 Event Highlights:
Three major events will anchor the weekend’s programming:
- Welcome Party (Friday Evening) – The weekend’s signature kickoff, uniting brands, collectors, media, and tastemakers.
- Speaker Series (Saturday) – Curated conversations with brand executives and industry experts on innovation, craftsmanship, and today’s collector market.
- Collector’s Dinner (Saturday Evening) – An intimate, invitation-only celebration of the collector community and the artistry of watchmaking.
Additional boutique previews, limited-edition launches, and lifestyle activations will be announced in the coming months.
The 2026 slate of participating brands and retail partners will be announced soon, along with a full event line-up.
For updates, visit WatchWeekAspen.com and learn more about planning a visit through aspenchamber.org.
About Watch Week Aspen
Now in its third year, Watch Week Aspen is a one-of-a-kind, week-long gathering of watch enthusiasts, collectors, and brands, set against the stunning backdrop of the Rocky Mountains. Co-founded by Aspen’s Oliver Smith Jeweler and presented in partnership with the Aspen Chamber Resort Association, the event offers a distinctive blend of horology with Aspen’s outdoor lifestyle experiences and cultural allure. From exclusive brand showcases and collector-driven gatherings to educational talks and immersive indoor-outdoor experiences, Watch Week Aspen highlights the city’s renowned watch boutiques and provides a unique way to connect with fellow enthusiasts. Attendees can explore world-class outdoor adventures, arts, culture, dining, and shopping. For more information, visit watchweekaspen.com.
About Oliver Smith Jeweler
Oliver Smith launched his high-end watch and jewelry business in Scottsdale, Arizona, in 1981. Scottsdale remains home to the flagship boutique and a recently opened store at Scottsdale Fashion Square. Known for his distinctive in-house jewelry creations and carefully curated estate pieces, Oliver Smith has expanded his presence to Colorado. The historic Tom Thumb building in Aspen now hosts another Oliver Smith boutique, continuing the brand’s legacy of exceptional craftsmanship and style.