Watch Week Aspen returns August 13–16, 2026, with its most expansive schedule yet, offering four days of brand previews, collector gatherings, expert conversations, exclusive experiences, and indoor-outdoor activations throughout downtown Aspen, presented by leading global watch brands and a network of local retailers and partners.

Building on record attendance and brand participation in 2025, the third edition invites collectors, enthusiasts, and newcomers to discover new releases, rare timepieces, and an expanded slate of curated experiences in an approachable, walkable setting designed for direct connection with the watch world.

Founded by Oliver Smith Jeweler and presented in partnership with the Aspen Chamber Resort Association, Watch Week Aspen brings global watchmaking to the heart of the Rockies, pairing exceptional timepieces with Aspen’s celebrated dining, culture, shopping, and indoor-outdoor summer lifestyle.

New this year, highlights include Watch Week Aspen’s first 3K run, and a vintage watch festival. Numerous watch brand executives and artisans will also be on hand to meet visitors and present their latest timepieces during complimentary events across the city.

The 2026 brand lineup includes A. Lange & Söhne, Arnold & Son, Blancpain, Cyrus Watches, Gerald Charles, Glashütte Original, Hermès, IWC, L. Leroy, Moritz Grossmann, Norqain, and OMEGA, alongside participating partners Analog Shift, Avi & Co., Betteridge, Meridian Jewelers, M.S. Rau, and Oliver Smith Jeweler, and event partners Accendo Estate, Casterline | Goodman Gallery, Deerhammer, Modern Luxury Aspen, and SYYNCH.

DANIEL QUINTANILLA