Watch Week Aspen returns August 13–16, 2026, with its most expansive event schedule to date, offering collectors and enthusiasts a first look at four days of brand-hosted previews, collector gatherings, expert conversations, exclusive experiences, and citywide activations across downtown Aspen.
Now in its third edition, the event builds on record-setting attendance and brand participation in 2025 with an expanded lineup of watchmakers and retail partners, inviting guests to discover new releases, rare pieces, and curated experiences in a relaxed, walkable format designed around direct connection.
Founded by Oliver Smith Jeweler and presented in partnership with the Aspen Chamber Resort Association, Watch Week Aspen brings the global watch community together in a distinctly Aspen setting, blending fine watchmaking with the city’s renowned dining, culture, shopping, and indoor-outdoor summer lifestyle.
The 2026 slate of participating brands includes A. Lange & Söhne, Arnold & Son, Blancpain, Cyrus Watches, Gerald Charles, Glashütte Original, Hermès, IWC, L. Leroy, Moritz Grossmann, Norqain, and OMEGA, along with participating partners Analog Shift, Avi & Co, Betteridge, Meridian Jewelers, M.S. Rau, and Oliver Smith Jeweler.