New York, NY
The countdown to the new school year begins in style as Haddad Brands presents the 17th Annual Amazon Kids Back-to-School Fashion Show Presented by Rookie Kids, taking place Thursday, July 30 at Iron23 in New York City and streaming live nationwide on Amazon Live.
Now entering its seventeenth year, the Rookie Kids Fashion Show has become one of New York’s most anticipated family fashion events — bringing together leading children’s brands, celebrity families, athletes, entertainers, influencers, editors, and creators for an evening celebrating the intersection of fashion, family, entertainment, and youth culture.
More than a traditional runway presentation, the event serves as an exclusive first look at the season’s most wearable back-to-school trends, showcasing curated collections from Nike, Levi’s, Lacoste, Converse, and Hurley. The runway will feature professional children’s models alongside the children of many celebrity guests, creating authentic family moments that have become a signature of the brand’s presentations.
Streaming on Amazon Live, the show offers audiences across the country an early preview of the styles, colors, and essentials expected to shape one of the year’s most significant shopping seasons. With families increasingly seeking fashion that balances style, comfort, quality, and value, the event reflects the evolution of back-to-school shopping into one of retail’s most anticipated moments.
Having generated more than 5 billion media impressions throughout its history, the Rookie Kids Fashion Show continues to attract top names from fashion, entertainment, sports, and digital media, making it one of the industry’s premier children’s fashion showcases.
Confirmed guests and participants include:
Claudette Bailon
Angela Simmons
Brandon Flowers
Busta Rhymes
Carissa Rosario and James Anderson
Charles Oakley
Rapper CJ
DaniLeigh
Dascha Polanco
Dave East
Daz Dillinger
DJ Drewski
DJ Mick
Edgar Berlanga
Elyse Fox
Gabby Sanders
Garrett Vogel
Hayleigh Vasquez
Ice-T and Coco
Jenni “JWoww” Farley
Kevin Fernandez
LaLa
Lil’ Kim
Maino
Mara Martin
Mel White
Mirabelle Lee
Peter Quillin
Super Fan Vivian
Tiki and Traci Barber
TJ Palma
Toya Johnson and Reign Rushing
Trillian
Yvette Garcia
Yovngchimi
With red carpet coverage by Ashleigh McPherson.
Many of their children will also walk the runway as featured models throughout the evening.