The 12th Annual Rookie USA Show Returned To New York Fashion Week

Courtesy: Slaven Vlasic for Getty Images

NEW YORK, NY – September 9, 2022

The 12th Annual Rookie USA Fashion Show presented by Haddad Brands took place last night in New York City as part of New York Fashion Week at Fashion on Fifth. The exclusive event was a sought-after celebration of childrenswear with many celebrities and supporters in attendance. Some of the world’s most fashionable celebrity kids and influencers walked the runway in the latest looks and must-have gear including apparel, accessories, and footwear from top international brands including Levi’s®, Converse, Jordan, Hurley, and Nike.

The show benefitted the foundation of global artist, actor, fashion designer and philanthropist Maluma. His foundation El Arte De Los Sueños is based in his hometown of Medellin, Colombia, and its mission is to mentor and coach adolescents in vulnerable situations through the art of the urban genre in music. The focus is to become a bridge between art and dreams through the different levels of art development – creating a song, composition, percussion, dance, and creative art. Maluma’s sister Manuela Londono Arias, who runs the foundation along with the support of their parents Luis Londono, and Marlli Arias were on hand to host the event.

“We are so proud of all the children who came out tonight to strut the catwalk. We’re very proud of how they all rocked the runway with their parents there supporting and cheering them on. And we are proud to partner with our very first Latin charity, Maluma’s El Arte De Los Suenos,” says Fran Boller, SVP Marketing for Haddad Brands.

This year is the first time that the Rookie USA Fashion Show partnered with a musician and Latin artist. The event was also hosted by New York’s very own Laura Stylez from Hot 97. Performances were presented by R&B Artist Samaria and the local music & arts group Brooklyn United. DJ Sophia Rocks provided the soundtrack to the catwalk. Celebrity attendees sitting front row included Marcus Jordan, Sterling Shepard, Obi Toppin, Chanel Iman, Yudy Arias, Rip Hamilton, Emmanuel Sanders, CC Sabathia, Victor Cruz, Carlos Beltran, Chris Johnson, Tiki Barber, Adam “Pacman” Jones, Kemba Walker, Fabolous & Emily B, DJ Camilo, Robinson Cano, Jenni “Jwoww” Farley, Peter Quillin, Daz Dillinger, Molly Ringwald, Dascha Polanco, Hot 97’s Laura Stylez, Influencer Melanie White, and many more.

Celebrity Kids, Influencers and Designers That Took The Stage

Apollo and Romeo, nephews of Maluma and sons of Yudy Arias

NFL star Sterling Shepard’s daughters. Cali and Cassie

NFL star Victor Cruz’s daughter, Kennedy

NFL star Emmanuel Sanders’ children, Princeton and Zoie

NFL star Chris Johnson’s children, Chris, Kaden, and Honey

NFL star Tiki Barber’s daughters, Brooklyn and Teagan

NFL star Adam “Pacman” Jones’ children, Triniti and Adam

NFL star Brandon Flowers’ children, Brynn and Bain

MLB star Derek Jeter’s nephew, Jalen Jeter-Martin

MLB star Carlos Beltran’s daughters, Kiara and Ivana

MLB star Robinson Cano’s children, Galia & Robinson Jr Cano

MLB star Edwin Diaz’s son, Jahel Diaz

NBA star Rip Hamilton’s children, Peyton and Parker

NBA star Obi Toppin’s children, Daniel and Remi

Detroit Pistons star Kemba Walker’s niece, Kali

Fabolous and Emily B sons Johan and Jonas

The Real Host Adrienne Bailon nieces Jet Marie and Beau

Power 105’s DJ Envy’s children, London, Jaxson, and Brooklyn

Actor JB Smoove’s nephew, Anthony

Actress Molly Ringwald’s children, Adele and Roman

Actress Dascha Polanco’s son, Aryam

Child Actress, Caroline Valencia

Rapper Daz Dilinger’s son, Zylen

Reality Star Jenni “Jwoww” Farley’s children, Meilani and Greyson

Reality Star Guerdy Abraira’s son, Liam

Boxer Peter Quillin’s children, Joaquin, Valencia, and Lucia

Influencer Mel White’s daughter, Ann Drew

Influencer Yvette Garcia’s children, Kamilla and Mason

Hails, Influencer @Hails_World

Ava, Leah and Chase Clements, Influencers @Clementstwins & @Cut2thisChase

Aiden Garcia, Influencer @Aiden_J_Garcia

Red Little Missy, Influencer @Redlilmissy

Mia the Mini Diva, Influencer @Miatheminidiva


In October 2016, the global artist, actor, fashion designer and philanthropist, Maluma and his family felt it was the right moment to convert their gratitude towards life into concrete actions that will allow others to have opportunities through art. And, develop a project based on respecting life, overcoming adversity, happiness, and creativity. This is how the foundation called El Arte de los Sueños (Art of Dream) was officially born. The foundation’s mission is to mentor and coach adolescents in vulnerable situations through the art of the urban genre in music. The focus is to become a bridge between art and dreams through the different levels of art development – Creating a song, composition, percussion, dance, and creative art. 320 dreamers have been part of the foundation since 2017 from the following communities in the City of Medellín, Colombia within in six municipalities: La Estrella, Bello, El Retiro, Santa Bárbara, Sopetrán, San Pedro de los Milagros and Medellín. And, in Colombia, the foundation has made donations to three capital cities: Mocoa, Cartagena, San Andrés and Providencia.

For more information on the foundation, please visit:

Daniel Quintanilla

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