Courtesy: Daniel Quintanilla
New Onsite Concept Fosters New Growth Opportunities for Designers
IMG today announced the launch of “The Suites”, a new onsite showroom offering at Mercedes-Benz Fashion Week Australia, which takes place May 14 t0 19, 2017 at Carriageworks, Sydney.
For the first time, designers from Australia and around the world will have the opportunity to showcase their collections in this new format, which complements an exciting schedule of runway shows and presentations and offers designers a new way to engage one-on-one meetings with editors and buyers onsite.
“Mercedes-Benz Fashion Week Australia welcomes designers from around the world who are looking to grow their businesses in Australia and beyond,” said Catherine Bennett, SVP and Managing Director, IMG Fashion Events & Properties.
“The Suites concept provides business opportunities beyond the runway, offering our designers exclusive time with industry professionals who can help them sell and promote their brands globally.”
Participation in The Suites will be by invitation only, featuring designers showing on the official Mercedes-Benz Fashion Week Australia Schedule as well as some who are not.
“The commercial/wholesale suites at MBFWA is a tool I believe will have a significant positive impact on the continuing fiscal success of the Australian fashion industry,” said Eva Galambos, Director & Founder of established Australian boutique Parlour X.
“The creation of readily available, onsite access to the collections is vital to engaging local, but moreover international, buyers with the collections from Australia’s renowned and emerging designers.
I look forward to visiting The Suites in May and to our industry benefitting from the enterprise this season.”
Mercedes-Benz Fashion Week Australia is proudly supported by Strategic Partner Destination NSW, the NSW Government’s tourism and major events agency.
Destination NSW Chief Executive Officer Sandra Chipchase welcomed the announcement and said, “The introduction of The Suites to this year’s Mercedes-Benz Fashion Week Australia is a fantastic development for the industry and provides greater incentive for international buyers and media to travel to Sydney and engage with fashion’s established and rising stars.”
The Suites multi-label showroom will present a diverse and strong line up of Resort ready-to-wear, accessories and footwear from a portfolio of Australia’s most premium designers.
The line-up will be announced alongside the Mercedes-Benz Fashion Week Australia schedule on Wednesday, March 29, 2017.