Rihanna wore Djula and Hueb for Fenty Beauty Promo Tour

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Courtesy: Getty Images and D’Orazio & Associates

The Busy Bad Girl Of Puma

Rihanna made her way about New York City Friday as the “This Is What You Came For” singer put on the finishing touches for Sunday’s Fenty x Puma catwalk presentation for New York Fashion Week, wearing nothing but the best jewels made possible by Djula and Hueb Jewelry.

While on a promotional tour for Fenty x Puma, Rihanna strutted her stuff wearing Djula Jewelry that are diamond rings, as well as a Hueb ring when heading to the F x P offices last night, so Rihanna gets a full-on briefing with the runway show taking place, because no celebrity sponsoring a clothing line does not want to be embarrassed by any mishaps, and vice versa too goes for Rihanna onto Fenty x Puma.

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Courtesy: D’Orazio & Associates

But before Rihanna got to work, Rihanna let her hair down the night before on Thursday gracing Fenty x Puma with her presence at a launch for the Fenty Beauty Line that happened in Times Square, where Rihanna wore Djula and Hueb’s finest also with exactly 4 rings put on Rihanna, 3 on one hand, while the fourth one was on the other.

Establishing itself as one of Europe’s leading jewelry designers, Djula was created in 1994 by Alexandre Carrot.

Initially inspired by the early 20th century, with heavy influences from the “Roaring Twenties” and Art Deco period, Alexandre took his inspiration further, reinventing fashion jewelry with bold introductions of black gold, geometric patterns, lace and delicately intricate details.

With a foundation in expert craftsmanship and luxury materials, this poetic study of contrasts–between soft and strong, geometric and flowing–form the trademarks of Djula’s distinctive “opposite attracts” style.

Season after season, Alexandre refines and enriches his portfolio.

Reinterpreting and rediscovering his essential collections with a single creative goal, to create a piece of wearable fashion that women want to accessorize with ech and every day.

Hueb is one of the few premium jewelry brands with a flagship on Madison Avenue that is founded and built by a matriarch.

As a result, the brand’s understanding of what women want to wear is woven into the fabric of each design.

Hueb’s aesthetic reflects its South American heritage.

Colorful gemstones and high-grade diamonds are set in 18k gold, taking inspiration from the color, energy, and natural beauty of Brazil.

It is unabashed yet refined, precious yet infinitely wearable; in other words, impeccably crafted luxury, designed to be worn every day.

Daniel Quintanilla

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