Nicholas K debuts spring/ summer 2018 on Instagram for New York Fashion Week

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Courtesy: Nicholas K

Go Back To What Inspires You

Nicholas K, otherwise the sister and brother duo that are Nicholas and Christopher Kunz, debuted their spring/ summer collection today from the label’s Instagram, that’s @NicholasKStudio.

Nicholas K usually debuts their collection at the top of New York Fashion Week, but a massive fire over Labor Day weekend in the building where their offices are located put a fork in those plans.

The Nicholas K staff were able to save their server and most of their new collection, but not without a lot of damage with most of their archives destroyed, and temporarily relocating to another space so they’re able to reveal SS18 today with help from IMG and New York Fashion Week.

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Courtesy: Nicholas K

Each look was released one-by-one during their usual time-slot, but the press this season can take a leisurely coffee and eschew the drama of finding their seats.

“As an alternative to a traditional Fashion Week runway debut, we wanted to collaborate off-site with someone we felt shared our vision for design, sustainability and conservation, while also having a memorable experience” explains Nicholas.

Inspired by the futuristic natural architecture of Azulik, a sustainable Luxury Eco retreat located in Tulum, Mexico; the new collection reflects the natural beach and jungle environment that has made the area so popular for dreamy Instagram shots.

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Courtesy: Nicholas K

The brand shot its campaign and lookbook at Azulik in late August, amidst a traditional Mayan ceremony and a show in the hotel’s new on-site boutique, ZAK IK for its retail debut of the collection.

The images serve to visually answer the all important show question- ” what was your inspiration.”

AZULIK, meaning “Blue Wind” is a combination of Spanish and Mayan words.

The collection reflects this color palette of vibrant endless blue skies, tropical plants and white sands beaches of Tulum.

The collection features fabrics perfect for the warm weather it was meant for, including sandwashed silk, puckered organic cotton/ linen, cotton artisan handloom Ekats and tencel jerseys, seen in solids as well as prints such as jungle camo and zebra butterfly.

Daniel Quintanilla

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