Vivienne Tam release SS20 Flower Power Collection

Courtesy: Phillips Rohdewald

It’s Groovy, Man

Vivienne Tam got inspired by the “Flower Power” movement of the late 1960’s to early 1970’s coiner by beatnik poet, Allen Ginsberg, in 1965 as a means to transform war protests to peaceful affirmative spectacles.

Originated in Berkeley, California, as a symbolic action to protest against the Vietnam War.

Ginsberg advocated that the protestors should be provided with “masses of flowers” to hand out to the policemen, press, politicians, and the observers.

Dreams of peace and the power of love reflected in this season’s collection.

Taking a unique approach with an emphasis on sustainability.

Tawny neutrals, pops of blue sky, orange sunset, green grasses, and wheat fields, tawnier hues, and pops reflecting wild flowers.

Recycling and reusing yarns, fabrics, and trims from various seasons.

Mixing and matching the old and new.

The juxtaposition of pattern clashes, patchwork, silk, new texture, and fabrics unified with the sentiments of the past revitalized.

Daniel Quintanilla