34 Heritage puts emphasis on denim/ stretch technology at Informa ‘Project’ (DenimRoom)

Courtesy: Daniel Quintanilla

Denim Is King

Reaching out from across the fashion sphere, denim plays a very important role in men’s and women’s fashion, it makes our fall and now our winter days something to look forward to with its bright dark colors, as well as a little of our summer days where denim pops in for just a moment, denim is so important, that Informa “Project” has designated its own section called “DenimRoom”, putting emphasis on designers specializing in denim pieces, that was no different Monday here at the Javits Center in New York City’s Hudson Yards where Daniel plus Lauren came across 34 Heritage, where the focus is denim, and new stretch technology.

34 Heritage is a premium men’s pants and denim brand that’s 50 percent denim, and 50 percent non-denim, it’s a Turkish company that’s one of the largest denim producers in Europe, everything 34 Heritage produces is stretch where they’re men’s denim jeans are super-comfortable, and they sell at a price point of $200.

34 Heritage is best known for their Turkish fabrics, producing high quality stretch denim that caters to the commuter man who has the style of denim blended with denim stretch technology because that man is always on the go, especially if he rides to work and other places everyday on his bicycle, it’s made possible by tensile twills, signature fabrics, and technical fabrics filled with technical components for the denim to move with one’s body.

What’s new with 34 Heritage is a comfort denim color program with 7 colors, organic comfort denim fabric as a social/ corporate responsibility for 34 Heritage, and a thermal cool type pant that works in 2 ways, keeping you warm in the winter, and cooling you down in the summer.

Daniel Quintanilla