A Seamless Spring
Curve New York has been holding its Curve Connect virtual trade show since September 13, and has been extended till November, Daniel plus Lauren reached out to Parfait Lingerie during Curve Connect so far to learn more about their swimwear and lingerie spring/ summer 2021 collection with 4 key questions DpL always ask during tradeshows.
1. What is Parfait?
Parfait is a size inclusive brand that dedicates itself to redefining perfection by creating beautiful lingerie that supports and highlights every woman’s perfect curve. We are committed to helping women feel supported and beautiful on the inside and out. Parfait in French means “Perfect”, which embodies ourmessage of encouraging women of all shapes, colors, and sizes to embrace and love their unique “Perfectly You” body.
2. What’s your top sellers?
Our bestsellers include a variety of styles. Adriana and Dalis, our best selling bralettes provide support and comfort in their wire-free style. Our wire t-shirt bra styles include Aline, Casey, Elissa, Jeanie, and Tess. Our signature styles, Charlotte and Sandrine, are sexy styles that add extra support for larger bust sizes.
3. What’s new with the collection now?
For our Spring Summer 2021 Collection, we introduce a variety of exciting style options in inclusive sizing. We have engineered our styles to support every body in particular full busted and full figure silhouettes. Our exciting new collection, Mia Dot, features a sexy, new bralette and a bodysuit that is designed to fit all bodies. Erika adds to our popular t-shirt bra collection with a new unlined, smoothing, bra that smooths out the body and acts as a second skin. Our popular Paige had a great addition that includes a sheer unlined bra, in the classic Bare and Black colors.
4. How your business has changed since COVID19?
Our business has learned to adapt to the demands of customers during Covid-19. We saw the demand in more comfort bras, like bralettes and t-shirt bras. These pieces are great for lounging around the home or for a supportive yet comfortable feel. For this reason, we have added extended sizing on our Adriana and Dalis styles as well as added new colors to the collections. We have also opened our Amazon store for customers who would like to purchase directly from us and receive it via mail.