Fashinnovation held the fourth edition of its all day long Worldwide Talks today to address a world where life after COVID19 is extremely optimistic with a few changes held over from quarantine, leading up to fashion’s next act in sustainability, a new world of fashion that abandons waste in favor of beautiful eco-friendly style.
This global pandemic is forcing us to put our priorities in order, whether it’s our families, our selves, wants, needs, and our business model, but mainly a long term view of where we want to succeed in fashion, let alone survive the perils of COVID19, so the question of sustainability is posed more so than ever, eliminating fast fashion to meet profit, where fast fashion is not even sustainable right now not only due to waste, but due to life on pause by lockdown.
Brands may see an uncertain future at the moment, but are immediately reassured that hitting reset on producing net zero collections by sourcing through zero carbon footprints will place their business in an economical, eco-friendly, and a more profitable position, where you produce less waste, build your plants sustainable from the ground up, and within a city like the New York market where deliveries can be shipped on a 1 to 2 day period, sans physical retail in some cases.
Sustainable collections in line with sustainable sourcing are apparently more expensive, attaching blowback from business owners and investors alike, but sustainable materials are now more accessible for you to incorporate in your conventional collections, without changing over entirely to an eco-friendly model to start.
The United States Federal Reserve in line with organizations like Davos, and green enthusiasts like Bill Gates, George Soros, and the late George Shultz, plus United States Congress have all pledged that all producers realign their companies to manufacture zero carbon footprints by 2050, creating an incredible opportunity for sustainability in fashion to not only be more accessible, but be able to achieve success with clothing collections that solve the upheaval fashion is seeing now, the only dilemma at hand is that sustainability doesn’t become just a phase, like organic cotton did awhile back.