Which Culture Will Win?
In words only the designer can describe…
WATARU TOMINAGA is an eponymous Japanese fashion brand founded in 2019. With a large emphasis on experimental prints, which incorporate hand drawn elements coupled with the visual manipulations of printed textiles through hand-pleating, the designer longs to create garments that are both transportive and referencial of times past. WATARU TOM- INAGA offers unisex, casual design with playful prints inspired by the rich history of print making in menswear and womenswear, as well as textiles intended for the home.
The designer’s Fall-Winter 2021-2022 collection is derivative of the colors, textures and aged patinas of vintage pieces from the 70s-90s, sourced from all over the world during his global expeditions. Tominaga is most interested in the culture clash of various styles and backgrounds, merging distinct nuances to produce pieces that are conspicuous yet har- monious. Details of a racing jacket, paired with a marble print textile or a photo-printed de- sign from a foreign land, are examples of the dynamic tension the designer hopes to project. He aims to create a playful collection of retro, yet contemporary, pieces with utili- tarian details. His work is the true embodiment of eclecticism.
Born in 1988 in Kumamoto, Japan, Tominaga currently lives and works in Tokyo. With an international outlook, Tominaga pursued his education in Japan, the UK, and Finland. He attended the Musashino Art University and Bunka Fashion College, the University of Art and Design in Helsinki, and Central Saint Martins College of Art and Design, receiving a BA for Fashion Print. His global education has enhanced the vastness of his design aes- thetic. He has since worked with illustrious design houses such as John Galliano, Eddie Peake, and BLESS. Additionally, he has earned a MFA at the Chelsea College of Arts at the University of the Arts in London.
In 2016 Tominaga won the Grand Jury Première Vision Prize at the 31st International Fes- tival of Fashion and Photography in Hyères. He was the artist in residency at Le Pavillon Neuflize OBC at Palais de Tokyo in Paris (2016-2017) while continuing to showcase his collections at Berlin Fashion Week, and NY Premiere Vision. The year following, Tomina- ga again competed in Hyères Fashion Competition and landed prestigious collaborations with mega-brands Chanel and Petit Bateau. In 2018, Tominaga was included in Forbes 30 Under 30 Asia – The Arts 2018 list. In 2019, he held a solo exhibition at Nonaka-Hill gallery in California. He has since launched his own commercial line for the SS20 season, pre- senting his first RTW collection, which merged both fashion and art, during Tokyo Fashion Week and Lagos Fashion Week in the Fall of 2019. Tominaga made his New York Fashion Week debut last fall for his SS21 Collection.
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