So You Think You’re Sustainable?
Fashion Mingle wrapped up the week today with their Mingle Mastermind Group about the continuing effort for any type of business you have to become sustainable, and operate at zero carbon emissions by 2030, finding new sources to produce a line that supports the Earth in this installment of “Fashion Business Sustainability Guide: How To Validate Your Sustainability Claims”.
Apparently, your business must go through many steps to prove its sustainable, it starts with a goal, then an idea, it takes many steps to reach the smallest goal to start, then you must verify your items support the planet, so one set of certifications and testing are met, followed by additional verifications by the second, then the third party before final approval.
Choosing the right fabrics, plastics, and metals play a very important role on producing your sustainable universe, it must not whatsoever impact or touch carbon footprints on the earth, that’s why you must find the most organic, and ethically produced source to support your sustainable way of business in this new world of fashion.
Along with one’s sustainable business plan, you should also consider dyeing and finishing options that can improve your collection, adding color and texture which makes your items more attractive for your customer base to buy, remember to invest in processes that don’t take a high amount of water or minerals to dye or finish, environmental concerns with water is always an ongoing problem that the sustainable rigor can solve.
The Life-Cycle Assessment of your eco-friendly line is more important than you realize, in an industry that’s met it’s upheaval, and wants so dearly to see more lights of day, remember that fast fashion produces an incredible amount of waste, and is bad for the environment, plus carbon emissions use just to break them down naturally or technically, the Life-Cycle Assessment is use to see how long the life of your collection can go for, and if it’s recyclable once it passes its life expectancy.
The sources of your sustainable collections play a very important role in longer fashion, sourcing trade-offs can be replacing sources of carbon emissions with sourcing that doesn’t take up much raw materials or dig into fossil fuels, the challenge the supply chain faces now is meeting the 2030 net zero requirement for the great reset, so now the race is on to build up eco-friendly material where brands can rely on to create lines that don’t produce fast fashion, but something more environmentally friendly because consumers now demand it.