A Very Bright Future
Scaling Retail today reflected back on its Cabana Women’s trade show held in Miami, Florida for the very first time in its history, Cabana’s forecast for 2022 is extremely upbeat, and proof is in retailers seeing buyers place a high number of purchase orders, first time brands on U.S. soil are taking foothold of large box stores, and it’s all thanks to COVID19 restrictions keeping Cabana trade show safe, and intimate allowing for more time and attention for exhibitors.
In effect, brand owners, buyers, and buyers assistants were more present at Cabana to help retailers out than with just a brand rep because brands and retailers are in need of ensuring they have a future beyond this pandemic, as well as future pandemics and perils that may arise.
Plus, brands and retailers can no longer rely on a single revenue strategy to grow their business, they must have a multi-prong approach to grow their revenue, and be aware of changing algorithms and changing trends.