On Your Undies
When you walk the floor of Informa’s famed trade show events like “Coterie” or “Magic” after some odd months away from it, you always feel renewed at the latest season of items found in contemporaries and accessories, always diving into what stands out for you as a Fashion Writer, this season’s no different with “Magic” as it’s seeing a huge jump in participants and attendees than last season, more than 60 brands including Pop Underwear, have made it over to “Magic” to speak their minds even in the most intimate way.
Created in 2019, based out of Canada, and making its debut here in the United States, Pop Underwear set itself out to be different, they wanted to create underwear that’s not just plain black and white, it’s all about expression through bold and colorful funny sentences revealing a different side of yourself, they’re done in different patterns that keep getting changed up every month.
It’s not just all about underwear for Pop Underwear or even about funny sentences, you’re allowed to be cute too, and Pop Underwear does that on their pajamas featuring cute panda bear prints or colorful hot wheels prints, all of Pop Underwear items generally sell out for Pop Underwear within 24 to 48 hours after release.
As Pop Underwear gets its feet wet here in the U.S., it’s all about finding the right people to work with so it can continue having success thanks to revealing people’s hidden side and cuteness that Pop Underwear’s consumer base generally loves the most.