It’s All In The Wand
A little over a week ago, Informa Markets held its MAGIC New York 3 day show that pushes the SS23 fashion season at the Javits Center here in New York City from September 18 to September 20, it was indeed a season to celebrate as new vendors entered the trade show space, here are highlights from this invigorated 3 day event.
Highlights:
New York Sept 18-20, 2022
Javits Center, New York City
*Show attendance increased 23 % over Feb 2022
*Show attendance increased 38% year over year (Sept 2021) (*Co-located shows include MAGIC and COTERIE New York)
Brands:
• Over 400 + brands exhibiting at MAGIC New York
• Exhibitors 80 % U.S. 20% International
• Over 20 countries represented including: Italy, Turkey, Canada, Brazil, and more.
• TREND: Mod Ref, All:Row, The Greii, Pretty Garbage, Endless Blue, Zinzane, Idem Ditto, Things
Between, Lush, Wishlist, By Together, THML, Just Black Denim, Skies are Blue, TCEC, DO + BE,
and Blu Pepper
• YOUNG CONTEMPORARY: Sage the Label, Lucy Paris, Elan, Daze Denim, Sundown by
Splendid, Amy Lynn, Sub_Urban Riot, Marlu, Recycled Karma, Never Fully Dressed, RD Style,
SMF, Girl Dangerous and Hidden Jeans
• MODERN SPORTSWEAR: Democracy, Noir Noir, Mary Mercedes Swim,
Tribal, Gyal Bashy, Kensie, MAT Fashion, Beach to Bistro, Izabella, Chapati Designs, Takei,
Dolma, Aryeh, Clara Sunwoo, Leota, and Petit Pois
• Women Owned brands 20%
• Sustainable brands 16%
• Extended Sizing 10%
Retailers:
• Anthropologie, ASOS, BHLDN, Bloomindale’s, EVEREVE, Fashion Nova, Free People, Lulus, Macys, Urban Outfitters, URBN/Nuuly.
Quote:
” At MAGIC New York we saw a 38% increase year over year in our attendance. This is a true reflection of how live events are back and key to our industry’s success. MAGIC’s brands were filled with bold colors, vibrant patterns, and trending textures.” -Kelly Helfman, President of Informa Markets Fashion
Top Trends at MAGIC New York:
• Matching Sets
• Techno Colors
• Prints and florals
• 90’s nostalgia and platform shoes
• Pink and lime green paired together
• Urban Cowboy – including cowboy boots
• Feathers
• Flair – oversized shoulders & puffy sleeves
• Jewelry – antiques and vintage inspired pieces, cocktail rings, and pearls are back
• Cinderella slippers and novelty heels
• Rubber Sandals
• Handmade crocheted bags
• Tiny strapped tops
• Digital Lavender
• Barbie core bright pink
• Maxi dresses and jumpsuits
• Ribbed constructions
MAGIC New York Experiences and daily happenings:
EXPERIENCES:
TCEC Customized Fanny Pack Activation
9/18 and 9/19 10AM-1PM, MAGIC Hub
Mimosa Happy Hour Sponsored By Skies Are Blue
9/18 11AM- 12PM
Modern Astrology Readings + Little Words Project Bracelet Giveaway
9/18, 9/19, 9/20 11AM – 3PM, the MAGIC Hub
MAGIC Retailer Swag Bag
9/18 at 12PM, near coffee lounge
MAGIC Soft Pretzel Cart Sponsored by Davi & Dani
9/18 2PM – 4PM, MAGIC Coffee Lounge
MAGIC New York Hot Summer Spritzer Happy Hour
9/18 5PM – 6PM, the MAGIC Hub,
MAGIC New York Caramel Apple Cart
9/19 2PM – 4PM, the MAGIC Hub
The Jordy Happy Hour
9/19 5PM – 6PM, the MAGIC Hub
DAILY HAPPENINGS:
MAGIC New York SHOW BAG SPONSORED BY Mod Ref / Common Market
Concourse
A Magical Day in New York Trend Display
Concourse
MAGIC NEW YORK Taxi Instagrammable Moment
Front of Show
MAGIC NEW YORK I ❤ You Instagrammable Moment Concourse
Dj Technicolor
the MAGIC Hub
MAGIC Coffee Lounge MAGIC Cash bar
the MAGIC Hub
Lips Like Sugar! Poppy & Pout Lip Scrub Giveaway
Also see COTERIE NEW YORK and it’s rebirth for a new, modern fashion world here on Daniel plus Lauren.