Wolford Hosiery enters shapewear & swimwear business with first CURVE New York appearance

Oh So Lovely

There’s a newness trend going on at CURVE New York trade show over the past 3 days at the Javits Center here in New York, it’s a mix of new lingerie lines, as well as swimwear lines that keep this midtown Manhattan event fresh each season, and it’s vital to look ahead to the spring and summer 2024 season with an open eye for new opportunities, Curve has brought on a well-known hosiery brand that many in Europe, and in dance photography know, it’s Wolford, making its CURVE debut as Wolford extends itself into the shapewear and swimwear.

Licensed by Delta Galil, Wolford offers high-quality shapewear that makes up 60 percent of its business to women who are highly conscious of smoothing out their figure, committing to one’s body shape that’s highly true to Wolford’s customer, the whole idea of shapewear by Wolford is for the Wolford woman to feel sexy in their own skin, having no problem conquering the world through work and play.

Wolford’s lingerie consist of eyelid bras designed in pure sheer with WOLFORD woven into the sheer coming in bold colors of red and black, Wolford also has crochet corsets coming in traditional bra corset along with crochet boy-short that lives up to the true beauty of the Wolford name, Wolford’s traditional body wear with their Austrian brand consist of high quality body suits and hosiery that stands the test of time, and at a high price point.

Wolford also venture into swimwear, taking the same high-quality approach when building for the female aesthetic, Wolford offers fun colors such as multi-colored red, black, purple, and pink, plus mauve certifies it’s very sexy as it takes a spandex approach that’s cut to truly elongate and accelerate a fully-outgoing woman who has no doubt about spending a day at the beach, or at the pool.

Wolford also adds a touch of activewear to its extended family of shapewear, lingerie, and swimwear, both in red and black while WOLFORD and its W logo are lined from top to bottom for you to be at your best peak shape when working out at the gym, going for a run, hanging around the house, or wearing it underneath with GEN Z items.

Daniel Quintanilla