SYDNEY [26 January 2024]
Today, IMG announced global jewellery powerhouse Pandora as presenting partner of Australian Fashion Week 2024. Australian Fashion Week presented by Pandora will bring together the industry’s most influential alongside fashion fans to celebrate the best of Australian design and creative talent. Australian Fashion Week will take place May 13 – 17, 2024 in Sydney.
Natalie Xenita, Vice President-Managing Director of IMG Fashion Events and Properties Asia-Pacific said: “We are thrilled to announce this first-of-its-kind partnership between Pandora and Australian Fashion Week, APAC’s only international fashion event. Together, we are proud to invest in Australian designers to ensure their continued economic success while amplifying on a global stage the cultural power of Australia’s creative talent.”
As the Official Jewellery Partner of Australian Fashion Week 2024, Pandora will host a series of activations on the official schedule including a runway show celebrating creativity and innovation featuring established and emerging designers as the official closing show on Friday 17 May at 8pm. Tickets will go sale at australianfashionweek.com in February. Pandora’s global fashion partnerships also include Copenhagen Fashion Week and The Fashion Awards in London.
Mary-Carmen Gasco-Buisson, Chief Marketing Officer at Pandora said: “Pandora is extremely proud to be partnering with IMG for Australian Fashion Week as the inaugural presenting partner. As a brand that focuses on high quality craftmanship, sustainability, innovation and self-expression,this partnership naturally aligns to our core brand values and ethos. We look forward to bringing our purpose of ‘giving a voice to people’s loves’ to life through a range of activations during the week including the Pandora Runway show that will feature exclusively Pandora jewellery on a selection of Australia’s best emerging and established designers.”
Australian Fashion Week is an IMG event supported by the New South Wales Government through its tourism and major events agency Destination NSW.
In addition to Pandora and Destination NSW, Australian Fashion Week is made possible through the support of Official Partners American Express, BYHEALTH, City of Sydney, David Jones, DHL, eBay, Glenfiddich, Porsche, Redken, Satellite, S.Pellegrino, Shark Beauty, Simply Seated, SKYE Suites, The Volte, ALIVE and Wynns Coonawarra Estate.
The digital destination of Australian Fashion Week is australianfashionweek.com. Followers can also experience the best of Australian Fashion Week by following @ausfashionweek across Instagram and Facebook and @AUSFW on TikTok and Twitter and through the official event hashtag #australianfashionweek.
Daniel Quintanilla
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