February 6, 2024 – New York, NY
For 3 days, Curve New York, the leading trade show for intimate apparel and swimwear in North America, —a division of Comexposium – held its bi-annual show at New York’s Javits Center February 4-6. The show welcomed retail buyers and industry tastemakers with opportunities to create new business, discover upcoming designers, network, and attend exclusive events.
In addition, Curve has expanded its reach to the west coast and Canada with Curve Los Angeles taking place on February 18-19. Curve’s Canadian, regional summer show, Curve Montreal, will take place later this year, on August 11-12th.
Over 150 international lingerie brands exhibited at Curve NY over 3 days. Attendees had the opportunity to attend Trend Seminars, Bra-fitting workshops, fashion shows, shop a curated beauty lounge and so much more.
“According to Circana, sports bras, and nightwear are strong categories in women’s intimate apparel,” says Raphael Camp, CEO of Comexposium US. “The lingerie sector is evolving. Shapewear has gone from being a fashion phenomenon to a social phenomenon,” Camp says. “Over the last 20 years, it’s grown into its own category, with sales soaring all over the world.”
As key examples, Camp cites beloved shapewear brands Anita, Leonisa, Wacoal, and Aubade—which has just launched a new range of body-sculpting lingerie. He adds: “We also welcome for the first time Julia Haart, the reality TV star of the show My Unorthodox Life. Julia launched +Body by Julia Haart at Curve New York, celebrating its affordable collection for women of all shapes and sizes. It was great to have her join the show” he added.
In addition, Curve New York hosted a VIP Cocktail Party and Fashion Show at The Venue at Hard Rock Hotel New York on Sunday, February 4th. The “by-invitation-only” event featured 15 brands: Anita, Aubade, Chantelle & Chantelle X, Elomi, Leonisa, Natori, Nette Rose, Noblesse Oblige, Panache, Skarlett Blue, Sculptresse, Simone Pérèle, Rosa Faia, and Wacoal. With an emphasis on celebrating the latest trends in lingerie & body positivity, each label highlighted pieces from their Fall 2024 collections before buyers, press, influencers, stylists, and other top tastemakers.
Spotted trends include strappy bodysuits, metallic details, bright and subdued colors, nude basics for every skin tone and shapewear – along with intricately detailed, hand-made lace pieces that stunned everyone in the audience. The show was filled to capacity with the industry’s top lingerie buyers, writers and other fashion enthusiasts who came out to celebrate the February edition of Curve New York.
Anniversaries at Curve
Special accolades go to two of Curve’s loyal exhibitors: Simone Perele & Anita. Celebrating their 75th anniversary, Simone Perele, a French brand, continues to be a trailblazer in the world of lingerie. From Germany, Anita marks its 125th year in business by continually diversifying its range of merchandise from intimates to athleisure.
New Brands at Curve
A wave of upcoming brands & under the radar designers are hitting the industry market with 30 brands exhibiting at Curve NY for the first time. Fashion Executive and star of Netflix’s My Unorthodox Life, Julia Haart will join Curve with her namesake brand of shapewear, +Body by Julia Haart while Chloé Rogers, Founder of the brand, Scarlett Gasque will bring a retro flare with vintage glamour.
Other brands to discover at Curve NY this season are: (EX)TEASY, BOGLIETTI, By Catalfo, Clientbook, Cosmogonie, Creaciones Selene, Effeto, Half Asleep, Homespun Heart, Ivy Swimwear, JIV Athletics, LA NOUVELLE, Like a Kitten, Lindenbridge Inc., Lollipetals, Love and Bra, Love Nood, Luna B, M.Rena, MeUndies, Petite Plume, Sheerly Touch-Ya, Sunrise Swim, Stripe & Stare VAMP, Flor de Liz Guio, and Commonwealth Packaging Company.
Lingerie Briefs Salon
In its 3rd year, the Lingerie Briefs Salon celebrates the artistry & innovation of 11 brands in a special immersive section of the show floor. The rooster of designers include:
- Apilat Lingerie
- Funari
- GOD SAVE QUEENS
- Love Under
- Pagan Poetry
- Odette Ancel
- LoveSuze
- Something Wicked
- IHUOMA
- BELLE-ET-BONBON
- Odette Ancel Paris
- LUUNA MINE.
Daniel Quintanilla
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