FEMMY AWARDS by The Under Fashion Club, inc in 2024 pays homage to intimates trailblazers

ATTRACTIVE INNOVATION

If there was a very important night for the intimates industry to come together, it was on August 5 where the Femmy Awards took place. Not only did New York City have late day thunderstorms causing dramatic flooding, but the Cipriani on East 42nd Street in midtown Manhattan had a ballroom filled with game-changers who make our lingerie items a must-have on our list of staples. For the last few years, DANIEL PLUS LAUREN has talked about the new eras that have been realized in the lingerie industry.

We’ve seen the uprising of comfort bras, wireless intimates, inclusive shapewear, flattering nylons, and brands like Commando devoted to improving the look of your body outside the undergarment. Femmy Awards honorees include Mayur Vansia of Victoria’s Secret, founder of Commando, Kerry O’ Brien, Ann Usinger of Vanity Fair, Mariela Rovito of eberjey, and Mr. LIU Zhenqiang, Bull Liu of Regina Miracle. DANIEL PLUS LAUREN also chatted briefly with Tina Wilson, President of The Under Fashion Club, inc.

MAYUR VANSIA – VISIONARY AWARD

If you want to find innovation at work, go to the crown jewel of intimates, Victoria’s Secret, where Mayur Vansia shares a 22 year history with the company. Mayur’s prominent contribution at the venerable brand includes developing a strapless bra that clings to the body. Not only are sexy comfort bras of high importance for woman of all ages, but also developed with high fabrics responsible for comfortable pieces in the first place. Mayur is on a personable mission to open the door for a free economy where sustainability is primary for our financial eco-system, a cycle of reusable material to save on labor of new items in order to reduce waste.

KERRY O’ BRIEN – BRAND EVOLUTION AWARD

For every fashion trade show you’ve been too, and in every intimates floor you’ve gone to at Macy’s here in New York City, you will find Commando. No, it’s far from naked, but it’s extraordinary panties of all types, leggings, shapewear, dresses, and now menswear move to the beat of its own drum. Kerry O’ Brien didn’t sought out to reinvent the wheel or undergarments in all classes, Kerry just created her own take on it. In fact, Commando found inspiration from high quality fabrics around the world to create their own fabrics that are breathable, functional, and flattering on the body. The love for Commando is so high, that highly regarded items end up on back order before back in stock.

ANN USINGER – FAN FAVORITE AWARD

If you are very familiar with Vanity Fair Lingerie, you must know that it’s become an ever-increasing staple in millions of ladies’s drawers. Vanity Fair Lingerie has seen a tremendous serve in the lingerie market, this year’s Femmy Awards recognized Vanity Fair Lingerie with the fastest-growing number one panty award. Accepting this great achievement is Vanity Fair Lingerie’s Ann Usinger, who is the Director Of Marketing at Vanity Fair lingerie. Coming from a background in hardware, Ann is truly enjoying how the marketplace has adopted Vanity Fair Lingerie to be a go-to brand for ladies of all types, looking for variation bras and panties.

MARIELA ROVITO – ICONIC SLEEPWEAR AWARD

In 1996, Mariela Rovito in her twenties with her co-founder, Ali Mejia, had a dream, to create the most comfortable sleepwear a woman could only dream of. eberjey was born, an incredible line of tops and bottoms in solid colors and wonderful patterns. These are more than just simple pajamas, their button-downs and pants that carry high-quality fabrics with extraordinary detail. eberjey continues its daily mission to create the most incredible sleepwear for women, children, and men in the highest quality possible. It’s all about living the softer side of life, a mantra both Mariela and Ali continue to live by everyday.

MR. LIU ZHENQIANG, BULL LIU – SUSTAINABLE INNOVATION AWARD

Bull has been at the forefront of crucial developments with intimate wear and the sports bra industry. Bull currently carries 39 invention patents thanks to his constant work in research and development, as well as specializing in textile design. Bull currently conducts his groundbreaking work at Regina Miracle while being proud to have partnered with intimate and sports bra brands globally. Bull’s renowned work has proved continuous, and also sustainable, not only improving the environment, but improving intimates, and activewear to be worn better on the body.

TINA WILSON – PRESIDENT OF The UNDER FASHION CLUB, inc

Working in the lingerie business for many, many years, Tina Wilson not only oversees the Femmy Awards, but heads the Under Fashion Club. For Tina, it’s not just about overseeing and guiding the direction of this wonderful organization, it’s all about bringing up the future. Tina networks with so many leaders of highly successful intimate brands on a daily basis, getting feedback on the new innovations of intimates, activewear, and swimwear.

But Tina’s mission is not complete without networking with the most important people of all, the students. There wouldn’t be the intimates industry without students who’ve not only worked their way up or learned as interns, but also have innovated lingerie with their own ideas. Outreach is key for Tina Wilson in her role as Under Fashion Club President, taking her love for the industry and shaping those young minds who continue to influence our work.

DANIEL QUINTANILLA