PHOTO CREDIT: LANCÔME PARIS
HIGH END GUTS
Olivia Rodrigo has landed her highest honored, affluent, and most lucrative endorsement yet, Olivia today announced that she’s the new brand ambassador, and front lady of Lancôme Paris. Olivia is cashing in on her “Guts World Tour” top tour of 2024 success by following it up with Olivia endorsed beauty and makeup products only Lancôme Paris can offer. Alone with being the new face of Lancôme Paris, Olivia parlays her “Sour” and “Guts” success to reach an untapped audience that GEN Z doesn’t tout. This is a higher income female GEN Z who love what Olivia Rodrigo means, and want to do nothing but show it off to their peers, who may be too conservative for their own good.
All over TikTok and social media posts alike, we see too many GEN Z fashionistas begging millennials or even their own generation to stand down on pulling out their leggings from prior generational demographic buying power. GEN Z for one prides themselves at being conservative, just taking the base of frills and doing nothing more than what’s given. Yes, GEN Z style has brought on new thinking to even older or in-between generations, but it could be simply because most GEN Z can’t afford to be lavish if their wages only cover their necessities. GEN Z has even spoken up on TikTok not just about fashion, but stressing heavily how the cost of living is just too expensive, to a point where most can’t live here in New York City. Sources say that GEN Z spoke loudly at the polls with the 2024 presidential election, in spite how loud the cries were from woke culture.
Enter Olivia Rodrigo, who brings in a glimmer of hope for that GEN Z woman who wants to do nothing but splurge their money aside from saving it for essentials. Olivia as the new face of Lancôme Paris is already a win not just for GEN Z, but for a long-established brand like Lancôme Paris. It gives this original high-end fashion brand a chance to open its door to new female audiences, even older ones and younger than ones than GEN Z. Olivia Rodrigo being a hometown, and homegrown LA girl has had a profound impact here in New York City. One, Olivia’s smiling face is everywhere on the MTA buses and subways with Sony collab billboards thanks to MTA collaboration connected to it. And Olivia just performed at Madison Square Garden back in April as part of last stop of the first leg of her just wrapped “Guts World Tour”.
DANIEL QUINTANILLA
