BEST ON WEST END

Agentry PR was proud to go live today with the news that Mercedes-Benz is returning to New York Fashion Week. WWD first announced the big news Monday as Mercedes-Benz of Manhattan will sponsor New York Men’s Day on Thursday, September 11. MB Manhattan will also move NYMD to their newly renovated prized dealership at 770 11th Avenue between 53rd and 54th Street on Manhattan’s west side here in New York City. Also returning to NYMD are MMGNET trade shows Coterie New York and Project New York with curated spaces, joining 8 new and returning designers at ground level to bring you a new men’s day experience split also both morning and afternoon.

It almost feels like you’re taking a trip back in time starting back in September 2010 running until February 2015 when NYFW was known as MBFW (a.k.a. Mercedes-Benz Fashion Week) at Lincoln Center. Every large and small designer all gathered, catwalked, reported, selfied, and partied in a side tent next to the arts where the best in fashion unfolded. Bringing home a time-honored brand with Coterie and Project reigniting their involvement in NYMD ensures that the high-end quality of men’s wear brands are recognized at the utmost importance as fashion meets a new critical landscape. If you want your brand or event to be purposeful, long lasting, and meaningful , you must seek out local companies that have a profound impact who shares your vision.

DANIEL QUINTANILLA