3 PRONGS TO A BRA

Curve New York here at the Javits Center on day 2 brings on more opportunity to place orders for intimates of all kinds. There’s never a shortage of new innovations happening now in the lingerie industry as Curve brings in new ideas with first time brands on the trade room floor. The best medicine in this moment in time is transparency, giving your customers a reason to invest in you, why you should buy their bra. DANIEL PLUS LAUREN eyes some new brands to Curve New York with the duel intimate and activewear maker, Her Own Words and Floatley.

Starting with Her Own Words, this is an intimates brand started in 2011 stemming from Hong Kong with the simple mission of “Engineered For Comfort”. The essential aspect to owning any bra today is catering to all body types, bras no longer live in a world of one size fits all. Her Own Words staple bra is very seamless, solid all around with very little use or visibility for wire. Just because it’s comfortable, doesn’t mean it’s labeled as boring, you can take engineered nylon and turn into a comfortable lace bra that’s affordable.

Next, we go to Her Own Words sister brand, Floatley, using the same comfort engineering approach to create their intimates. The use of nylon this time with Floatley is to make their solid neutral colored bras to feel and be as loose as possible. Floatley gives you optimal comfort to create a bra that’s made up of buttery soft brushed fabric, also designed to keep bra pads in place. Floatley also is affordable, and stands by the mission of engineering a secure bra that has no seams, and no wires. Just all comfort.

DANIEL QUINTANILLA