Photo Credits: AP / Dave Warren, Tom Concordia

For Fall 2026, Marc Bouwer presented his collection as an original six-episode vertical micro-drama, “Some Like It Haute,” at The Eighth, Chelsea’s newest cocktail bar. Directed by Amber Gray, the collection unfolded episodically — created specifically for the 9:16 screen.

Vertical drama has emerged as one of the most powerful engagement formats in global entertainment. The mobile-first model is built for velocity, cliffhangers, and repeat viewing.

Innovation has long defined Bouwer’s trajectory. In 2009, he was the first designer to place a virtual show on the New York Fashion Week calendar. With Fall 2026, he once again adopted a format aligned with how audiences consume content now.

Attendees included Haley Kalil, Gina Gershon, Yolanda Adams, Denise Bidot, Consuelo Vanderbilt-Costin, Instagram personality Tika The Iggy, Dania Ramirez, and Marc Bouwer’s Fall 2026 cast of models.

PRESS CONTACT (Marc Bouwer “A Vertical Drama”):

Norah Lawlor | Lawlor Media Group |www.lawlormediagroup.com

Norah@lawlormediagroup.com | Tel: (212) 967-6900

IG: @lawlormedia | F: LawlorMediaGroup | X / T: @LawlorMedia

DANIEL QUINTANILLA