HUDSON RIVER PINK

Olivia Rodrigo was early on the third album promotional circuit today as Olivia went around major cities including here in New York to lock up pink-colored locks for “You seem pretty sad for a girl so in love” out on June 12. To be honest, Olivia placed her OR3 promo locket across the Hudson River on Hoboken, New Jersey. But in all good company, Olivia did it in the very birthplace of another music legend, Frank Sinatra. From there, Olivia showed off on her Instagram that she placed locks also in Los Angeles, London, and Paris.

Olivia certainly is locking her heart on being creative on this OR3 campaign, filtered in with the posters popping on buildings and billboards nationwide. Though, the process may seem long to create a new album that’s a follow-up to OR2 being “Guts” which came with the wildly successful “Guts World Tour”. But as we can see with how Olivia Rodrigo is uniquely getting the word out, this OR3 is proving to be epic. And here in New York City, the lead-up with hopefully a tour will made the OR3 experience extremely fun.

DANIEL QUINTANILLA