NEW YORK (June 3, 2026)

Independent Swiss watchmaker MAURON MUSY formally launched the new USA Pioneers Society this week during two private inaugural events in Miami and New York, where Co-Founder and CEO Christophe Musy made a rare U.S. appearance to introduce the brand’s newest timepiece, MU09 NODE°, and meet with American collectors, tastemakers and members of the watch community.

Held June 1 at Maison Mura in Miami and June 2 at Center Bar in New York City, the events marked a significant step in MAURON MUSY’s plans for U.S. expansion. Together, the East Coast collector series introduced U.S. audiences to the MU09 NODE°, the brand’s latest timepiece equipped with a house-made movement, while also serving as the official launch platform for the USA Pioneers Society, inaugurating a new collector recognition program created for the first 30 U.S. collectors who help establish MAURON MUSY’s presence in the American market.

The USA Pioneers Society is designed to foster a direct, personal, and lasting link between MAURON MUSY and its U.S. collector community. Members will receive first access to new model releases and limited-edition products, exclusive invitations to brand events and private experiences, priority service, select special commission opportunities and direct communication with the brand.

“Collectors are an essential part of the MAURON MUSY story,” said Lior Arussy, Co-Founder and Managing Partner of FundTime LLC. “The USA Pioneers Society is not simply a recognition program, but a commitment to building direct, lasting relationships with the first U.S. supporters who connected with the maison’s independent spirit early on. This program reflects our genuine belief that collectors should not just be recognized, but be brought into a closer, more meaningful connection with the brand they helped champion from the beginning. We are proud to officially announce the program here today as we continue to bring MAURON MUSY closer to its U.S. collector community.”

“It’s a pleasure to be here in the United States, a market that represents one of the most important communities for independent watchmaking today,” said Christophe Musy, Co-Founder and CEO of MAURON MUSY.“Collectors here are deeply engaged, curious, and open to brands built on authenticity and technical conviction. Presenting NODE° in New York and Miami allowed us to share not only our first manufacture watch, but the spirit of MAURON MUSY. The connections forged here will help shape our future in this market.”

As part of the program’s member-first approach, collectors attending the Miami and New York events received an exclusive visual preview of two forthcoming MAURON MUSY pieces, underscoring one of the central privileges of Pioneers Society membership: early access to new releases before broader market introduction. Membership is individual and non-transferable and remains valid while the member owns the original MAURON MUSY timepiece and remains in good standing.

Guests at both events were also among the first U.S. collectors to experience the new MAURON MUSY MU09 NODE° timepiece series following its Geneva debut in May 2026. The 41mm Grade 5 titanium watch is powered by the brand’s proprietary micro-rotor manufacture movement, Caliber MM03, and introduces MAURON MUSY’s first integrated bracelet. The series also features the brand’s signature patented nO-Ring® gasket-free sealing system, a founding innovation engineered to achieve water resistance without conventional elastomer gaskets.

Like all MAURON MUSY watches, NODE° reflects the brand’s “Swiss Crafted, beyond Swiss Made” standard, certifying that 100% of each watch is designed, developed, and manufactured in Switzerland. The house’s annual production remains limited to 300 pieces total, underscoring the brand’s commitment to precision, selectivity, and engineering-led watchmaking.

In New York, Musy joined guests for an informal conversation about the origins of MAURON MUSY, his unconventional path from industrial design to watchmaking, and the three-year development journey behind the brand’s patented water-resistance system. The discussion traced the evolution of MAURON MUSY from an engineering challenge into a fully realized independent watch brand, while also addressing Musy’s vision for the brand’s future, the importance of relationships, and the brand’s growing commitment to the U.S. market.

The Miami and New York events follow MAURON MUSY’s recently announced strategic partnership with FundTime LLC, which has taken an equity position in the brand and serves as its exclusive distributor for the American market. Together, the USA Pioneers Society announcement, the U.S. introduction of MU09 NODE°, and the two-city collector events signal MAURON MUSY’s intent to broaden awareness in the United States while building meaningful connections with collectors who value independent watchmaking, technical originality, and direct brand access. The brand plans to continue that momentum with additional U.S. events later this year, including activations developed in coordination with grassroots collector groups.

DANIEL QUINTANILLA