Author: danieldcnyc

Knock On The Doors

Today, the Fashion Mingle’s “Mingle Mastermind Group” ended another week in quarantine by shifting gears from brands and retailers pivoting to digital, to freelancers who need to be their own public relations to promote their work with Rebekah Epstein, the founder of fifteen media with this week’s topic “DIY PR: How To Be Your Own Publicist”.

Freelancers who’ve always found ways to get themselves out there in front of other freelance writers and media people to use their work have also been hit very hard by COVID19, and it’s essential for freelancer in fashion, as well as brands and retailers now, be their own publicists, it starts by getting your work out in front of other freelance publicists, writers, and producers at TV stations and networks who don’t just do freelance for one media company.

Many brands and retailers can’t afford a public relations company in their budget to get their products out there, so the next best thing is hire your own PR people to get your products in front of media outlets of all kinds, social media is good, but that’s not the all end solution, you must send emails to contacts you find at one or two media outlets to show off your brand’s products, make sure you send them one great image and be brief with the email, also send a follow up to see if what your sending interest them; it doesn’t always work, but another product may work down the line, and/ or simply find other contacts that do want your product.

If you happen to produce product for a TV network or even local TV stations in your market, it’s a big plus if you’ve got a package of your brand for a specific time of year or dominating the fluff news headlines produced, filmed, written, and ready to go for a producer to grab for their newscasts at a moment’s notice, TV news shows are definitely looking for stories to fill their show very quickly.

The most helpful thing when Freelance Publicists send their brand’s work out to media outlets is do pieces that are catered to a specific time of year like with Father’s Day, The Fourth Of July, Christmas, New Year’s, Valentine’s Day and such, and even graduation time.

Even though graduation ceremonies are not taking place due to COVID19, it doesn’t mean that you can’t create graduation specific pieces done at home through Zoom, or create item pieces right out of your home for brands you do public Relations work for to send over to media outlets to use.

Daniel Quintanilla

Is Summer Here Yet?

Don’t do it, don’t go on vacation, said no one, until COVID19 came uninvited, and caused us to stay where we are and not go anywhere so COVID19 can be stopped, but it shouldn’t stop you from dreaming up a place to go, it’s not stopping Kristin today from dreaming of her favorite vacation destination wearing her finest jewelry from Uncommon James.

As Kristin resists the urge to hop on a place to parts known or unknown, Kristin started out with the UJ Chelsea Ring consisting of delicate details with subtle textures, and Girl Boss Earrings with generic gold hoops.

Atocha is a very big part of Uncommon James success, so Kristin relies on Atocha and Atocha large for her dreams of a vacation destination she’d like to go to right now, plus the ever-popular Chain Bracelet to top off destination luxury.

Also on the Uncommon James Instagram story today was Kristin’s uber-popular brand showing off how Jessica Alba loves UJ with MOMMY & MINI bracelets, plus a jar of UJ Tennessee pine.

Daniel Quintanilla

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For those following the Jay/Kristin situation – this just in from Kelly. #CommentsByCelebs

A post shared by Comments By Celebs (@commentsbycelebs) on May 21, 2020 at 2:05pm PDT

Silent No More

Kelly Henderson, the one who use to hold the title of Best Friend Forever with Kristin Cavallari, showed the world on Thursday via commentsbycelebs on Instagram that’s she’s had it up to eye’s length with the negative remarks people are leaving about the bracelet, which has fired speculation that Kelly had an affair with Kristin’s soon to be ex-husband, Jay Cutler.

One of Kelly’s trolls accused Kelly about the bracelet on the man’s arms being a nice touch in the post, the troller then attacked Kelly’s looks, and warned Kristin to keep an eye on her so-called BFF, Kelly fired back at the troll saying it’s a waste of time to go back and forth about this whole thing, and them choosing to cause trouble instead of seeking truth.

It was earlier this month that the infamous bracelet photo was posted by Kelly, which caused a firestorm of speculation by the public about Kelly having an affair with Jay, and Kelly’s line of defense the first time was apparently not enough.

Somewhere in-between the third and final season of “Very Cavallari”, Kristin finally had to let go of Kelly after a long period of time went by without hearing from Kelly, Kristin a few days ago pulled the plug on her E! reality show.

Daniel Quintanilla

All Efforts Count

Kohl’s wanted to send you a friendly reminder today via their Instagram story that they’ve partnered with Children’s Hospital of Los Angeles to lend their support during time we’re going through, the time, and pandemic that is COVID19.

Children’s Hospital Los Angeles is a nonprofit institution that provides pediatric health care and helps our patients more than half a million times each year in a setting designed just for their needs.

CHLA is a provider of more than $316.2 million in community benefits annually to children and families; and as the first pediatric hospital in Southern California, CHLA relies on the generosity of philanthropists in the community to support compassionate patient care, leading-edge education of the caregivers of tomorrow and innovative research efforts that impact children at our hospital and around the world.

The Kohl’s and Children’s Hospital LA connection reaches well into Kohl’s brands, like Lauren Conrad (who also today launched her new Little Co. by Lauren Conrad, a children’s edition of LC Lauren Conrad), who mentions Children’s Hospital LA on LaurenConrad.com, reminding us to donate and volunteer during COVID19, and in normal times as well.

Daniel Quintanilla

A Woman’s World

Kristin Cavallari spent a little time today catching up on some board games with her kids, one of them is Ms. Monopoly, a female version of the popular classic board game, Monopoly, Kristin points out that men collect less money than women do, no matter the job, or where you land on the board.

At the corner of the board, a woman collects $240, while a man only collects $200, Kristin and children playing are astonished about a woman getting more money than a man does, there’s another case when a woman gets a promotion, they get $150, while a man who does the same job only collects $100.

Kristin has discovered new found freedom as of late, Kristin announced almost a month ago that she is divorcing from her soon-to-be ex-husband, Jay Cutler, after seeing the true colors of Jay.

Sadly, Kristin’s new chapter doesn’t include doing another season of “Very Cavallari”, which Kristin announced on Tuesday that she is pulling the plug on, but was extremely grateful to E! for granting her the adventure.

Daniel Quintanilla

The Show Must Stay Home

Laura Bell Bundy, who’s known for her lead in “Legally Blonde: The Musical” back in 2007, as well as “Hairspray” and “Wicked”, is the latest Broadway star to have COVID19, but Variety today reveals that Laura’s recovering from the disease that’s been declared a pandemic.

It all took place on March 12 with what Laura thought was a hangover the morning after a night of drinking, clearly were symptoms of coronavirus which Laura didn’t get tested for till 8 days later, which of course Laura tested positive for.

Laura’s symptoms got worse, Laura checked herself into the hospital to get more tests done which all confirmed Laura had COVID19, Laura thereafter said she turned to Eastern Medicine and treatment for COVID19 to eventually make a full recovery.

Laura Bell Bundy, along with Sara Bareilles are a few of the lucky ones who have been recovering from COVID19, Nick Cordero at the moment is still fighting tooth and nail to stay alive after being amputated and receiving a temporary pacemaker.

Daniel Quintanilla

Adapting To New Normal

Fashion Frameworks introduced a new webinar today in association with MICAM Americas to talk about the shoe industry as “MICAM Americas Presents Sole Energy”, and realistic and candid look of footwear under the conditions of COVID19 and beyond.

Pivoting is the ultimate trend spreading in every facet of fashion imaginable, footwear is no exception as shoe brands and retailers have put all their resources and capital into virtual, digital, online, and social media in the best way they know how, without hurting their customer base.

Footwear along with clothing have seen dramatic increases in their online sales since COVID19 has forced upon stay-at-home orders nationwide, especially New York, new revenue streams are more vital than ever since brick and mortar stores are closed, and no massive stream of revenue from online sales can make up for the revenue lost from the lack of revenue from going to the store, places that bring a special shopping experience since it’s personal.

Just like with clothing and accessories, footwear has seen sales increase for comfort footwear, shoes needed for going on essential errands or an essential job, and just going about one’s house as people are now choosing to stay home no matter restrictive easing there is, and the fact that COVID19 is still out there.

The biggest fear brands and retailers still have now after several weeks of COVID19 is acceptance, hoping and praying that the normal they use to know will come back overnight, but that’s not possible since nearly 40 million are unemployed, a robust economy won’t be seen for at least 2 years, and treatment and vaccine are yet on the horizon.

No doubt about it, brands and retailers need to be ready to open up their physical stores again once it’s deemed safe by the CDC, and it’s deemed safe by your customer base who will finally see that it’s absolutely 100 percent safe to go out and live life again.

But for now, pivoting to digital, virtual, online, and social media is essential for brands and retailers to survive, not sit around and let their revenue streams get hemorrhaged further, leading to extinction, so now is the time to not treat digital presence as an ugly step child, it’s just like starting a new business, you have to all your time, capital, and resources into it succeeding, and coming out on the other end better than ever even as that COVID19 treatment and vaccine are successful.

And here’s a valuable tip about Instagram from one of the key panel members, just doing in Instagram alone with your pictures and story experiences is not enough, take advantage of IGTV, where you can create videos about your products, and you’ll definite see a jump in your sales, but do it right, and have the right people in place to do it right.

Daniel Quintanilla

Baby Grows

Today is a big day for Lauren Conrad and her LC Lauren Conrad at Kohl’s, it’s the first day you can buy Little Co. by Lauren Conrad, a children’s extension of LC Kohl’s, and there’s no better time to get the certified looks right from Lauren herself to inaugurate the new baby and toddler collection Lauren offers up.

Little Co. by Lauren Conrad is infant and toddler apparel, affordable pieces made of 100 percent cotton, OEKO-TEX certified, ranging in sizes 0 to 24 and 2T to 5T, it’s gender neutral, mix and match, playful, and practical.

Lauren’s looks include the organic ruffle sleeve jumpsuit, ruffle dress & headband set, organic graphic bodysuit, and organic graphic tee with organic roll-cuff knit shorts.

Pairs also include organic ruffle sleeve bodysuit with bubble bodysuit, organic graphic tee with roll-cuff knit shorts, and organic ruffle tee, and organic Henley romper.

A well embodied pair of looks include ruffle dress & headband set with graphic tee and roll-cuff knit shorts, and ruffle dress & headband set with bubble bodysuit and graphic bodysuit, Lauren also goes into great detail about Little Co. by Lauren Conrad as it today took social media by storm.

Daniel Quintanilla

Little Things To Greatness

Lauren Conrad’s new little kid edition of LC Lauren Conrad called Little Co. by Lauren Conrad has finally gone on sale today at Kohl’s, where now you can shop online for outfits for your little guy and girl at home with drive-up service, and you can even return to Kohl’s stores in person in some states where reopening procedures are in place.

One can hardly miss the cute selections offered by Little Co. LC, like the baby girl organic ruffle sleeve bodysuit that’s a playful touch to key wardrobe pieces with snap closure, soft hand feel, sewn-rolled hem, and breathable fabric.

Baby will also like the organic Henley romper crafted for big adventures, cute and comfortable, 3-button placket, sleeveless, inseam snaps, and slub construction with all the breathable fabric your little one will love.

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It’s the little things (with your little ones) that matter most right now. Meet Little Co. by @LaurenConrad—a new collection of baby and toddler clothing that’s playful, practical and completely adorable. With mix-and-match pieces made out of 100% organic cotton, @LCLittleCo will be a new favorite for all mamas and their minis. #lclittleco

A post shared by Kohl's (@kohls) on May 21, 2020 at 6:57am PDT

When you buy Little Co. by Lauren Conrad, you can be assured that it’s the little things that matter the most, a new collection of baby and toddler clothing that’s playful, practical, and completely adorable.

With mix-and-match pieces made out of 100 percent organic cotton, Little Co. by Lauren Conrad will be a new favorite for all mamas and their minis.

Daniel Quintanilla

The United States Department of Labor released more substantial grim numbers about unemployment, 2,438,000 more claims were filed for people who are out of a job, the fact that 501,000 less claims were filed from last report doesn’t help the staggering number of over 39 million unemployed thanks to COVID19 in over 9 weeks.

Adding to that 40 million unemployment number, only 25,073,000 are receiving insured employment benefits, with 15 million yet to collect on unemployment benefits out of the 40 million so far, due to state unemployment offices being severely backed up with claims they’ve yet to process, which will lead to more large unemployment numbers weekly nationwide.

The Congressional Budget Office reported Wednesday that real output with the economy is projected to be 1.6 percent lower at the fourth quarter of 2021 than at the fourth quarter of 2019, and economy recovery to pre-COVID19 levels won’t be seen for at least 2 years.

Small businesses closing up shop if pivoting to a virtual model is not an option, but those businesses that are hanging by a thread must communicate with those they need to get help from in order to survive.

And if there’s going to be any type of speed to rise above these unemployment and economic numbers, then we must do whatever possible to fight against this pandemic.

Daniel Quintanilla