UBM New York Coterie host preview party with Pryma

Coterie Pre-Game

The fashion world’s famed New York Fashion Coterie trade show got an early start last Thursday as it’s parent company, UBM threw a Pryma powered kick off party at the World of McIntosh down in SoHo in New York City.

Attendees had the chance to explore a curated gallery of 60 of Coterie’s top brands which include Chiara Ferragni, Pas de Calais, Milly, Alexis Bittar, Jill Stuart, Markus Lupfer, Koral, Antiq Batik, M.i.h, Dodo Bar Or and Zadig & Voltaire.

The collections were placed into multi-brand trend-themed exhibitions for each floor of the venue including pool-themed vignettes with swimwear and various themes of ready-to-wear and accessories, allowing guests to experience an exciting preview of what is on the Coterie floor right now.

Notable attendees included Chiara Ferragni, Uri Minkoff, Karen Erickson, Harif Guzman and Emma Snowdon Jones.

According to Danielle Licata, Vice President/General Manager of Coterie, this is a way of enhancing the Coterie show as well as promoting the brands that participate with us in a new way, and linking to New York Fashion Week is a chance to expose a different subset of buyers and press to a curated version of our extensive brand roster.

Attendees also were able to listen to a sneak peek from the Coterie soundtrack Volume 6, which is sponsored by Pryma. The newly released Coterie playlist includes four exclusive tracks and new releases, showcasing the pervasive connection between music and fashion.

Daniel Quintanilla

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