Courtesy: Daniel Quintanilla
The Aussie Way
Sydney fashion designer Dion Lee has been named the “Mercedes-Benz
Presents” designer for Mercedes-Benz Fashion Week Australia in 2017 and
will present the coveted lead show to kick off Australia’s largest industry based
fashion event.
The “Mercedes-Benz Presents Dion Lee” event on Sunday, May 14 will feature the
Resort collection for a designer regarded by many as one of the most innovative
talents in the fashion world.
Lee’s gala runway show will kick off a packed runway schedule featuring some of
Australia’s most notable fashion talents presenting their own resort wear
collections for the coming season.
Now based in New York, Lee has a long history with Mercedes-Benz Fashion Week
Australia, having made his debut at the event in 2009 and presenting shows in
2014 and 2016.
In being named the keynote designer he joins a distinguished
alumni that includes Toni Maticeski, who was the “Mercedes Benz Presents”
designer in 2016, plus Kym Ellery (2015) and Carla Zampatti (2014).
Lee will also enjoy an ambassadorial role with Mercedes-Benz Australia as a Friend
of the Brand.
“It’s great that Mercedes-Benz Australia has been able to support one
designer each year in a show that really does help to define a designer’s vision and
amplify that globally,” he said.
Mercedes-Benz Australia/Pacific CEO and Managing Director Horst von Sanden
said he is excited that Dion Lee will become the latest to join an esteemed group of
Australian fashion designers to have been recognised by the company.
“Mercedes-Benz has stood behind the Australian fashion industry for over two
decades and is proud to support both the best established and up-and-coming
designers in Australia and around the world,” he said.
“Mercedes-Benz Fashion Week is Australia’s pre-eminent fashion program, and
fashion in Australia is synonymous with Mercedes-Benz. We’re delighted that Dion
Lee has agreed to be our ‘Presents’ designer this year.”
Mercedes-Benz supports fashion events globally, lending its name to over 50
events during the year in more than 30 countries.
Mercedes-Benz Fashion Week Australia kicks off on May 14 at Sydney’s
Carriageworks and continues until May 19.