Serge Blanco evolvement from rugby brand to designer line shows off at UBM Project

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Courtesy: Daniel Quintanilla

Rugby Roots Can Go A Long Way

Serge Blanco charges right off the field from its rugby beginnings onto the runway with a substantial designer collection Monday at the men’s trade show from UBM’s Project, taking place at the Javits Center here in New York City.

Right off the Project floor, Serge Blanco is a French brand where it was best known for its rugby line, but now it has taken a leap into the mainstream market two seasons ago of the men’s fashion market becoming bigger, and exporting it’s newly expanded line to more countries, including here in the United States.

Serge Blanco and its speciality in occasional chic attracts to the man that’s an average of 35-years-old, where its biggest draw in its massive collection are the shirts, where some shirts are more detailed, consisting of fan fabrics and double fabrics, but what Serge Blanco’s best known for in its shirts are its written words inside the shirt right at the neck.

Serge Blanco also has a great line of jeans ranging from standard blue jeans, and even jeans in an array of colors such as beige, gray, blue, light and dark green, and red.

Serge Blanco and its brand are named after the legendary French rugby player, who is the best rugby player of all time in France, and one of the greatest players in the history of world rugby, and is universally regarded as the best fullback in France, if not the world.

Daniel Quintanilla

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