Curve New York webinar on selling thru social media in #covid19 #coronavirus @curvexpo #webinar #lingerie @nubianskin

Post To Sell

Curve New York held another weekly webinar for April today, this time advising brands, retailers, and vendors on the right way to navigate social media with UX/ UI designer, Bart Lewandowski, and how it’s not something to ignore even though you may have a stand-alone website, but the experience that is your brick and mortar store is closed during COVID19 stay at home orders.

The ground floor of social media for any brand must begin with Facebook, it’s a place where you can connect your audience on not only featuring your products, but get your consumers buying with a link not only to your site, but a link on how to purchase products, proceeding according to your demographic, and how good they are with buying items, pending age and familiarity with purchasing tools.

Believe it or not, Instagram has to come second when featuring your products, because Instagram is only for the experience, the place where you can fill the void from not being in the store, but since Instagram is owned by Facebook, you can easily connect your Instagram story to your Facebook story and page, as well as link your Facebook page on your Instagram.

But one thing you must take away during COVID19 when posting on Instagram, is since stores are closed, and people’s minds are on essential items and economic concerns, you have to reduce the amount of post you have on Instagram from 4 to 3, because you don’t want 4 or more mediocre post, you only need to have 3 good quality posts that you put your heart and soul into.

Daniel Quintanilla