Fashion Frameworks webinar addresses ‘The Retailer Roundtable: What Now… and What Next?’ in #COVID_19 @informaPLC #fashion

Landing On The Ground

Fashion Frameworks once again took to the webinar universe to address how brands and retailers in the fashion industry have been greatly affected by COVID19, today it was a retailer roundtable of what’s happening now and going forward in every way possible to ensure a brand’s survival after the pandemic is over.

Key points include the continuing high demand for comfort wear, taken by surprise by roundtable experts who own businesses while realizing the normal fashion demands of dresses and such have stalled, and are moving ahead to make new comfort blouses while quarantined at home, but keeping an eye on occasion apparel once the normal we know returns.

Comforts also have been trickling down the girls 7 to 14 children’s clothing line as preteens and teens become more self-aware of their body image, carefully picking out looks and sizes to be accepted and feel good, but instead of the usual first dress to cross into womanhood, it’s visualized that girls will go for print tees not only showing off expression, but doing whatever possible to show their support to slow COVID19.

It’s also envisioned that comfort on the men’s level will fade away once this pandemic’s over, men will want to be dressed up more than ever, abandoning the casual days or lifestyle at work since they want to feel manly and normal again, it’s a men’s market that will have more precedence at trade show and runway than ever.

As the country slowly reopens, fashion retailers continue practicing social distance by offering curbside pickup, it started out with one or two clients asking if they can come pick up their order but no one else could know, now curbside is vital to stay in business.

Once small retailers do allow customers in their stores again, experts say it’s gonna have to be 5 people at a time every 30 minutes, where it becomes a fun game to get customers in and out, as well as call ahead to when they’re coming.

It all comes to understanding, cooperation, and collaboration between brands, vendors, and retailers in COVID19, who develops strong relationships during this time, and who will be first in line to work with once this pandemic’s over, as well as old brand and new brand making money for the retailer, providing fresh and appealing product when needed.

Daniel Quintanilla