Sydney, 17 June 2021
Glenfiddich, the World’s Most Awarded Single Malt Scotch Whisky, today announced its collaboration with rising Australian designer, Jordan Dalah, following his runway debut and opening of Afterpay Australian Fashion Week (AAFW).
As part of the collaboration, Dalah and Glenfiddich will push the boundaries of both whisky and fashion to celebrate mastery, innovation and craftsmanship, as they come together to create limited-edition packaging and a luxury gown inspired by Glenfiddich expressions.
Dalah’s unwavering passion and pioneering ambition are what drew the team to him. Glenfiddich Brand Ambassador, Ross Blainey said: “Glenfiddich has always forged its own path and is renowned worldwide for being the first to experiment and push the boundaries in the Single Malt category. We see those same values in Jordan and his approach to the label.”
Establishing his eponymous label in 2018, Central Saint Martins graduate, Jordan Dalah, has been globally embraced as a leader in the new guard of fashion. Inspired by historical codes of dressing, his collections aim to reimagine these references through a modern, stylistically ‘awkward’ lens.
“The opportunity to open AAFW this year, the first physical Fashion Week since the pandemic began, is such a privilege. I am so excited to work with Glenfiddich on my creative journey as a designer and share my vision as we collaborate on future creative endeavours,” said Dalah.
Dalah celebrated his successful debut at AAFW with Glenfiddich’s newest expression, Grand Cru – an exclusive whisky matured for 23 years and elegantly finished in rare French cuvée oak. This will be the first expression the collaboration will reimagine.
Daring and unexpected, Grand Cru encapsulates Glenfiddich’s spirit of luxury and craftsmanship as it redefines moments of celebration through a new and extraordinary liquid experience. Created for the non-conformists, it has been uniquely crafted for those tearing up the rule book and wanting to celebrate significant life moments in a whole new way.
“Jordan Dalah is a genuine leader with an incredible imagination and unique designs. He pushes the boundaries of both fabric and fashion, creating garments as no one else has. There is always a risk in following your passion when it is outside the norm, but there is a thrill and reward for taking the path less travelled. That path is what Glenfiddich has always taken and why we are so excited to work with Jordan,” said Blainey.
Noting the Tudor period as a particular source of inspiration, Dalah’s mastery of volume and exaggerated silhouettes takes shape through reframing past tenets of the time. Dalah’s signature style removes any accurate historical references from his collections by pairing costume-like garments with more mundane everyday pieces.
Glenfiddich’s partnership with Dalah is the first time the Global brand has engaged an Australian designer to elevate its story. Glenfiddich Grand Cru is available in luxury whisky retail outlets and premium establishments at a recommended retail price of $395.