The first Curve trade show in Lower Manhattan’s Spring Studios last weekend since the COVID19 pandemic brought out the world’s best brands in lingerie such as Calida that are ready to conquer the intimates, beachwear, and activewear market once again, it’s also conquering the next chapter in fashion that is sustainability.
Calida is a world-renown brand from Switzerland, they are known for their sustainability and incredible basics, focusing a lot on incredible cottons and incredible fabrication, with an incredibly extensive line of basics for both men and women ranging from loungewear and activewear.
Calida is also known for its natural fibers, basics for everyday like leggings, shorts, bras, and panties, basics are seasonless where they are available all-year-round with updates each season that includes new prints and other fine details added.
Calida also focuses on sustainability, long before it was cool, with “C THE FUTURE”, Calida wants to encourage rethinking, inspire and set a good example, because sustainability should not be a fashion, but a promise.
Calida’s mission is to create the best underwear. For each and every day. Each and every night. For big and small. Thoughout your lifetime.
Calida see making the best possible day- and nightwear as something that does not need to profit at the expense of future generations – we are sustainable and kind to the environment, certified with the MADE IN GREEN label by OEKO-TEX®. For a great feeling – not just on your skin.